The National Consumer Agency Recession Omnibus

1
The National Consumer Agency Recession
Omnibus NCA ConsumerValue Survey February
2009 Prepared by
2
Methodology

• A nationally representative telephone sample of
  1,000 adults aged 18 years or older was used.
  Quotas were applied across gender, age, social
  class and region to ensure the sample is fully
  representative. A sample of 1000 provides a
  sufficient base to be able to conduct
  statistically robust sub-group analysis across
  age ranges, social class and region.
• Fieldwork was conducted between the 23rd to 26th
  February, this short document outlines the
  findings of the research conducted.

3
Profile of Sample
(Base All Adults 18)
Gender
Age
Social class
Region




18-24 (14)
Dublin (29)
ABC1 (39)
25-34 (19)
Male (50)
Rest of Leinster (29)
35-44 (19)
45-54 (16)
C2DE (51)
Munster (28)
Female (50)
55-64 (13)
Conn/ Ulster (18)
65 (15)
F (10)
() National population CS0 2006
4
MAIN FINDINGS
5
1 in 2 are Finding it Difficult to make Ends Meet
(Base All Adults 18)
In the past year I am finding it harder to make
ends meet
Total

50
Agree strongly (5)
(4)
Neither/nor
(2)
30
Disagree strongly (1)
6
Almost 4 in 5 are more Concerned about their
Financial Future as a Result of the Recession
(Base All Adults 18)
In light of the recession I am more concerned
about my future financial situation
Total

78
Agree strongly (5)
(4)
Neither/nor
(2)
12
Disagree strongly (1)
7
Just under 3 in 5 have Changed their Spending
Ways as a Result of the Recession
(Base All Adults 18)
The recession hasn't hit me financially but I
have changed my spending ways
Total

Agree strongly (5)
57
(4)
Neither/nor
(2)
27
Disagree strongly (1)
8
Almost 1 in 2 18-24 Year Olds Have Begun to Save
More in the Past Six Months
(Base All Adults 18)
I have started to save more money in the past
six months
Total

34
Agree strongly (5)
(4)
Neither/nor
(2)
Disagree strongly (1)
53
9
Over 1 in 3 are Still Spending as Much as They
Were This Time Last Year
(Base All Adults 18)
I am spending as much as I did this time last
year
Total

Agree strongly (5)
37
(4)
Neither/nor
(2)
Disagree strongly (1)
50
10
3 in 5 Claim to have Cut Back on their Spending
Due to the Recession
(Base All Adults 18)
Due to the recession I have cut back on my
spending
Total

61
Agree strongly (5)
(4)
Neither/nor
(2)
24
Disagree strongly (1)
11
2 in 5 Claim That They Are Finding it Difficult
to Pay for Their Household Expenses I
(Base All Adults 18)
Finding it difficult to....
Total
Male
Female



12
Over 2 in 5 aren't finding it Difficult to Pay
for their Household Expenses II
(Base All Adults 18)
Finding it difficult to....
Total
45-54
55-64
65
18-24
25-34
35-44







13
Just Under 2 in 3 are Using their Mobiles as
Normal
(Base All Adults 18)
Result of economic downturn I
Changed Grocery Shopping Habits
Using Mobile Phone
Buying Household Appliances



More
The same
Less
Never did it
14
Almost 3 in 5 Have Cut Back on Their Spending on
Clothes Shoes
(Base All Adults 18)
Result of economic downturn II
Buying Clothes, Shoes,
Going to Hair Salon/Beauticians
Socialising



More
The same
Less
Never did it
15
Just Under 1 in 2 Never Buy Online
(Base All Adults 18)
Result of economic downturn III
Taking Taxis
Buying Items Online
Going Abroad on Holidays



More
The same
Less
Never did it
16
1 in 2 Men and Those Aged 65 are Likely to be
Buying Food at Lunch Time Like They Always Did
(Base All Adults 18)
Result of economic downturn IV
Going to the Cinema, Sports Events, Concert
Buying Food at Lunch Time
Managing Central Heating



More
The same
Less
Never did it
17
3 in 5 25-34 Year Olds are Going Away on Weekend
Breaks Less as a Result of the Economic Downturn
(Base All Adults 18)
Result of economic downturn V
Going Away on Weekend Breaks
Using Your Credit Card


More
The same
Less
Never did it
18
Buying a House Has Been Put on Hold for 3 in 10
25-34 Year Olds
(Base All Adults 18)
Postponing Events
Total

19
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