e-mail marketing in pakistan

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• E-Mail Marketing in Pakistan
• Commercial prospecting by email
• May 18, 2009
• Commercial prospecting by email is possible but
  people must first be informed of it. They must
  also consent in advance if they are individuals
  or be able to object if they are professionals.
• Print the article
• E-mail
• Advertising by email is possible provided that
  people have explicitly given their consent before
  being contacted.
• Consent must be free, specific, informed and
  unequivocal. To be valid, it requires a positive
  and specific action by the person concerned (for
  example, a dedicated checkbox which is not
  pre-checked). Acceptance of general conditions of
  use cannot be sufficient. The agreement must be
  free.
• Example of information on a website
• Two exceptions to this principle
• If the prospected person is already a customer of
  the company and if the prospecting concerns
  similar products or services provided by the same
  company.
• As the CNIL recalled in a sanction decision, this
  exception cannot be used when no sale or service
  provision has been made, including when the
  customer has created an online account (for
  example on a online shopping site). Indeed, the
  simple creation of an account does not mean that
  there will be a possible order of products or
  services from the company.
• If the prospecting is not of a commercial nature
  (charitable for example).
• In these two cases, prospecting can be based on
  the legitimate interest of the organization. The
  person must, when collecting their email address
• Be informed that their email address will be used
  for prospecting purposes
• Be able to object to this use in a simple and
  free manner when the data is collected, and at
  any time, particularly when sending a prospecting
  email.
• In any case
• The CNIL recommends that prior consent or the
  right to object be collected via a check box. If
  the use of a pre-checked box is prohibited when
  collecting consent, it is also recommended to use
  a box unchecked by default to allow people to
  object.
• Furthermore, each electronic message must

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To go deeper

• GDPR compliance how to inform people and ensure
  transparency?
• Transmission of contact details to partners

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Reference texts

• Articles L32 of the postal and electronic
  communications code (Definitions and principles
  concerning prospecting) - Légifrance
• Articles L34-5 of the Postal and Electronic
  Communications Code (protection of the privacy of
  users of electronic communications networks and
  services) - Légifrance
• Article 4.11 of the General Data Protection
  Regulation (definition of consent)
• Article 6 of the GDPR (legal bases)
• Article 7 of the GDPR (conditions applicable to
  consent)
• Article 21 of the GDPR (right to object)