Top Strategies for eCommerce Success this Festive Season

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Top Strategies for eCommerce Success this Festive
Season

• https//blog.quickshift.in/top-strategies-for-ecom
  merce-success-this-festive-season/

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The festive season is just right around the
corner and the shopping frenzy has already taken
over. Festive seasons are very important in India
considering the celebration of religious
diversity. Held mostly around the months of
October to December, a huge group of people
indulge in heavy shopping. Maximum number of
people consider shopping during these
months.  The festive season is indeed one of the
best times to give your eCommerce business a
boost. More than half the population has things
saved in their cart or browsing history. So,
leverage the power of eCommerce fulfillment
services India and apply strategies that will
allow the growth of your business.  Lets
analyze the top strategies to boost your
eCommerce business this festive season.
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Analyze and Learn from Past Data Check how many
people have bought from you in the past. You
dont have to create a strategy without knowing
whats worked in the past. It is important to
identify your game changer and the ones that
flopped your game.  Apart from previous years,
you also must analyze recent data. For example,
you can check the items that customers add mostly
to their carts. Do they look for holiday
discounts? Did your last years campaign work
like it was supposed to?  Understand why certain
products were a major hit in the market with high
customer preferences. Also, it is important to
know how much revenue was made last festive
season? Furthermore, also check if you
did international shipping from India. This will
help you stay prepared. 
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Launch a Festive Collection The best way to give
your eCommerce business a boost during the
festive season is to launch a festive collection.
New product launches can go a long time
especially in increasing your returns. Your
customers look for very festival-specific items
during this time.  Therefore, a good practice
would be to segregate your existing items from
the festive ones. Give the new launches a new
name. Advertise the collection with a new name.
Being mindful about it will play an important
role in attracting the attention of the
audience.  Having a festive collection can also
help attract international traffic. So, if
everything goes well, you can hire services
that exports goods from India to the USA. While
you launch new collections, make sure that
theres sufficient designs as well. For
promotion, have different creatives for different
festivals. 
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Run Discovery Ads on YouTube Not enough
importance is given to how helpful discovery ads
on YouTube can help be. Running discovery ads on
YouTube will feed your social media platforms
positioning positively. While CPCs drive less
engagement, discovery ads can be really
useful.  It is important to be a little mindful
while running these discovery ads. Always make
sure to optimize the discovery ads for better and
higher conversions. Furthermore, it is important
to ensure that the intent of your target audience
is matching.  To make your audience familiar
with your product or business, you might as well
include price in your ad copy. However, try to be
subtle and include the discount rate. Guide your
audience so that they launch on your products
page. 
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Scale Your Performance to Capture High-Intent
Audience While you must focus on all your
audience, you must specifically pay attention to
the High-Intent ones. Theyre the ones who are
the most likely to purchase your products.
Chances are they might as well buy in bulk.  A
major challenge you may face during the festive
season is bulk shipping. So, it is advisable to
optimize your performance and opt for bulk
shipping with Quickshift. So, no matter the
quantity of products your customers want, you
will be able to deliver it successfully. 
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Showcase Specific Products on Landing Page Once
you launch the festive collection, make sure to
promote it heavily. You can create a category
page to attract the attention of the audience.
Depending on the season, you can highlight the
categories for the audience. Target audience can
however be set for that particular
category.  You can optimize your collection and
your website depending on the festive season
youre targeting. It is important to leverage the
power of ads and showcase the same on your
category pages. For example, you can flaunt the
products with multi-product videos or just in a
slideshow format.  You must showcase your
products for other festive seasons as well. While
you run a campaign for one festival collection
make sure to advertise the coming ones as well.
This can help in increasing the sales as your
customers may purchase the product
simultaneously. Furthermore, offer suggestions as
well as theyre appreciated the most by
customers. 
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Final Words It is time to optimize
your eCommerce fulfillment strategy with
Quickshift. As an eCommerce business, you have a
massive chance to grow during festive seasons in
India. So, make sure that you dont let go of
that opportunity. You can use the above mentioned
strategies to bring some changes in the way you
do business. It will go a long way into
determining the success of your business.
Furthermore, Quickshift can help you with all
your fulfillment requirements too. As a result,
your business revenue would increase too. Try out
these strategies today!