The Perfect Search Engine Is Not Enough

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The Perfect Search Engine Is Not Enough

• Jaime Teevan, Christine Alvarado, Mark S.
  Ackerman and David R. Karger

MIT, CSAIL University of Michigan
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Let Me Interview You!

• Email

• Whats the last email you read? What did you do
  with it?
  
• Have you gone back to an email youve read
  before?

• Web

• Whats the last Web page you visited? How did
  you get there?
  
• Have you looked for anything on the Web?

• Files

• Whats the last file you looked at? How did you
  get to it?
  
• Have you looked for a file?

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OverviewUnderstanding
Search
Directed

• Introduction
• Related work
• Methodology
• What we learned
• How?
• Why?
• Who?
• So what?

• Introduction
• Related work
• Methodology
• What we learned
• How?
• Why?
• Who?
• So what?

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HaystackPersonal Information Storage
Web pages
Email
Files
Calendar
Contacts
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Directed Search in Haystack
What was that paper I read last week about
Information Retrieval?
Haystack
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Directed Search in Haystack
Ah yes! Thank you.
Haystack
Perfect Search Engine
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Related Work

• Directed search
• Lab studies Capra03, Maglio97
• Log analysis Broder02, Spink01
• Observational studies Malone83
• Information Seeking
• Marchionini, ODay and Jeffries, Bates, Belkin,
  
  
• Evolving information need

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Modified Diary Study

• Subjects 15 CS graduate students
• Ten interviews each (2/day x 5 days)
• Two question types
• Last email/file/Web page looked at
• Last email/file/Web page looked for
• Supplemented with direct observation and an
  hour-long semi-structured interview

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OverviewUnderstanding
Directed
Search

• Introduction
• Related work
• Methodology
• What we learned
• How?
• Why?
• Who?
• So what?

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Directed Search Today

• Target Connie Monroes office number

? Type into a search engine Connie Monroe,
office number

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What We Observed
Interviewer Have you looked for anything on the
Web today? Jim I had to look for the office num
ber of the Harvard professor.
I So how did you go about doing that?
J I went to the homepage of the Math department
at Harvard
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What We Observed
I So you went to the Math department, and then
what did you do over there? J It had a place wh
ere you can find people and I went to that page
and they had a dropdown list of visiting faculty,
and so I went to that link and I looked for her
name and there it was.
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What We Observed

• J I knew that she had a very small Web page
  saying, Im here at Harvard. Heres my contact
  information.

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Strategies Looking for Information
Teleporting
Orienteering
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Why Do People Orienteer?

• Easier than saying what you want
• You know where you are
• You know what you find

• The tools dont work

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Easier Than Saying What You Want

• Describing the target is hard
• Cant
• Prefer not to
• Habit
• Whichever way I remember first.
• Search for source
• E.g., Your last email search

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You Know Where You Are

• Stay in known space
• URL manipulation
• Bookmarks
• History
• Backtracking
• Following an information scent
• Never end up at a dead end

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You Know What You Find

• Context gives understanding of answer
• I was looking for a specific file. But even
  when I saw its name, I wouldnt have known that
  that was the file I wanted until I saw all of the
  other names in the same directory
• Understanding negative results
• I basically clicked on every single button
  until I was convinced I dont think that it
  exists

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Individual Search Behavior

• Search behavior varied by individual
• Categorize based on email usage
• Filers
• Pilers
• People who pile information take small steps
• People who file information take big steps

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How Individuals Search For Files
Filers
Big steps
Pilers
Small steps
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More to Learn from the Data

• Differences in finding v. re-finding
• How organization relates to search
• Importance of type (email, files and Web)
• Looked at v. looked for
• ? Keep in mind population

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Applying What We Learned

• ? Support orienteering

• Advantages to orienteering
• Easier than saying what you want
• You know where you are
• You know what you find
• Individual differences in step size

• Highlight source (e.g., flag sources with info)

• Integrate tools used for steps

• Support exhaustive search

• Allow for different step sizes

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More to Learn from the Data

• Differences in finding v. re-finding
• How organization relates to search
• Importance of type (email, files and Web)
• Looked at v. looked for
• ? Keep in mind population

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Structural Consistency Important
All must be the same to re-find the information!
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Preserve What User Remembers

• Supports orienteering for re-finding
• Allows access to new information

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File or Pile Email
Filer
Piler
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Searching Other Collections
Ah yes! Thank you.
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Keep Population in Mind

• CS grad students not representative
• Very familiar with search tools
• ? Would expect to see lots of tool use

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Relating How and What

• People only keyword search 39 of the time
• What people look for related to how they look

Orienteer to specific information

• Surprise

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Relating How and Corpus

• Email and files Almost never keyword searched
• Easy to associate information with document
• Web Used keyword search much more often

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Relating What and Corpus

• Email searches were primarily for specific
  information
  
• File searches were primarily for documents
• Web searches were more evenly distributed