Agriculture Marketing Plan

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Agriculture Marketing Plan
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Items you must take into consideration when
creating a marketing plan.

• 1- Select a local business that serves the
  community and decide on the product, or service
  for the marketing plan. Work with either
  existing or start-up situations.

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• 2- Emphasis should be placed on the "value added"
  concept using marketing techniques to increase
  the value of products or services.

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• 3- A marketing plan deals with the future.
  Historical information is very valuable, but the
  actual plan must be a projection. A plan
  presented in 2001 should be for the year 2002. A
  two-year time frame might be needed, which would
  mean the inclusion of the year 2003. Market
  plans may vary from one to ten years depending on
  your client and the type of product or service

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Project outline

• 1.      Analysis of market
• Where are we now?
• The business that hired you. Status of them.
• A - Industry trends
• B -Your products/firms strengths and
• weakness
• I. Location
• II. Product line
• C - Growth over the past five years or -

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• D.       Buyer profile and behavior
• I. Social Economic Status
• II. Age, Gender, Ethic Origin, ect.
• E.       Competitions strengths and
• weakness
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Collecting Market Analysis information using
surveys.
Use surveys to determine 1- The demographics of
your business clientele. 2- Research your
competitors strengths and weakness. 3- Research
your business strengths and weakness. 4-
Research the market trends. Use internet to
research find the demographics of the area your
business is located.
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Business Proposition

• 1. Measurable and Attainable Goals must
• be measurable, have completion date,
• be specific and be attainable.
• 2. Target Market identify specific market
• segments, which achieve your goals

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Strategies and Action Plan

• The 4 Ps of marketing
• 1. Product What is your product going to be?
• A. It can be an existing product.
• B. It can be a new product.
• C. It can be a service.
• D. It can be a value added product.

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• 2. Place At what locations are you going to
  sell your product.
• A- Within the store, aisle location
• B- Within the store, what shelf level?
• C- How will you distribute and sell?
• I. Marketing channels
• II. Physical distribution modes
• 3. Price At what are you going to sell the
  product. (Price Structure)
• A- remember you do not want to give the store
  away, but still be competitive.

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• 4- Promotion How are you going to accomplish
  this task.
• A -Television
• B - Radio
• C - Newspaper
• D - Flyers or Coupons
• E - Public relations events
• F - Billboards
• G - Internet
• H Personal selling

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Budget What will this marketing plan cost?
1- Create a budget using a spread sheet. Have a
detailed breakdown of all receipts and
expenses. Highlight the cost of the
strategies and how they change over time. 2-
Create graphs and/or charts to illustrate your
budget. 3- Make sound business decisions using
the budget. 4- Show return on investment.
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Primary/Secondary Research
1- Create a customer survey. 2- Create a
spreadsheet with results. 3- Create graphs and/or
charts. 4- Make business decisions using
results. 5- Use to determine if you reached your
objectives. A.  Specific measurement tools to
measure the accomplishments of the goals
at the end of the time period B.
Recommendations for future action and
contingencies
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Presentation
1- You need to present your Agriculture Marketing
Plan as though you are presenting to the board of
directors. 2- You only have fifteen minutes
maximum to make your presentation. 3- You must
cover all five elements in your written plan. 4-
You can use A- PowerPoint D-
Charts B- Overhead E-
Easels C- Slide Projector F- Handouts