Wireless Performance Portal Data Sheet A0553568

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Audit Optimization Subscriber Quality of
Experience (SQoE)
Carrier Performance Benchmark What is the
impatience level of your subscribers? The Carrier
Performance Benchmark is the first in a series of
three offerings grouped in the Subscriber Quality
of Experience (SQoE) Suite of services. The
benchmark provides an industry first picture of
the actual subscriber experience on wireless data
networks. A number of Quality of Experience
metrics are used to characterize the performances
of key wireless applications as actually
perceived by the subscriber population and
provide insight into network performance from the
subscriber perspective. Nortel is the first to
market with this unique analysis of twenty-five
key subscriber metrics. These metrics are
developed from actual subscriber data from the
Carriers network to characterize the Subscriber
Quality of Experience. They are grouped and
ordered in the benchmarking report. Large
participation of the most important carriers
worldwide provide a unique vision of the overall
industry performances and give each participant
the targets to focus on. Drill-down capabilities
allow to directly link the performance actually
perceived to precisely identified technical
issues. Personalized reports allow each
participant to prepare first optimization
actions. As a typical example of Nortels
patent-pending technology, Nortel has
characterized the subscriber impatience level
during WAP browsing which graphically depicts the
subscribers impatience as a curve characterized
by download cancellation versus download time for
all WAP pages. With the example carrier below,
20 of the time, the page download is interrupted
after approximately eight seconds. After 20
seconds, the download is interrupted nearly 40
of the time. This powerful insight into the
subscribers impatience level can be used to
improve the overall quality of experience
resulting in increased data usage, higher ARPU,
and potential reduction in subscriber churn.
Stay ahead of the Subscriber Impatience Curve
Service Deliverables

• Snapshot A one-time benchmark performed across
  all participating carriers. Deliverables include
  the Benchmark Report and the Customer Specific
  Report. This option is priced per market/per
  technology.
• Subscription Benchmark performed twice per year
  across all participating carriers. Deliverables
  include the Benchmark Report and the Customer
  Specific Report. This option is priced per
  market/per technology.
• Intra-Carrier A one-time benchmark performed
  across multiple regions, markets, and/or
  technologies of one carrier network. The
  Intra-Carrier Benchmark provides a method for the
  carrier to perform an internal network evaluation.

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• SQoE Benchmark Benefits
• Industry First Characterization of the Subscriber
  Impatience Level
• Detailed metrics provide a unique look at the
  actual subscriber data experience
• Delivers the only true insight into the actual
  subscriber experience
• Relate actual subscriber experience issues to
  precisely identified technical behaviors
• Leading Edge Engineering Talent
• In depth knowledge for network improvement
• Determine and explain the quality of experience
  as felt by your subscriber population
• Capable of delivering consistently across all
  regions

• SQoE Benchmark Value
• Increase focus on profitability
• Increased ARPU
• Reduced churn
• Enable operational efficiencies
• Improved Network Performance
• Reduced deployment risk
• Improved end user satisfaction
• Improved Quality of Experience
• Faster downloads
• Protect Network Investments
• Maximize return on CAPEX
• Help reduce OPEX

Where to get more information Please contact your
local Nortel Account prime
In the United States Nortel 2221 Lakeside
Blvd. Richardson, TX 75082 USA 1-800-4NORTEL In
Canada Nortel 8200Dixie Road, Suite 100 Brampton,
Ontario L6T 5P6 Canada 1-800-4NORTEL In
Caribbean and Latin America Nortel 1500 Concorde
Terrace Sunrise, FL 33323 USA 1-800-4NORTEL In
Europe Nortel Maidenhead Office Park, Westacott
Way Maidenhead Berkshire SL6 3QH
UK 00800-8008-9009
In Asia Pacific Nortel Nortel Networks Centre 1
Innovation Drive Macquarie University Research
Park Macquarie Park, NSW 2109 Australia 1-800-NORT
EL In Greater China Nortel Sun Dong An Plaza 138
Wang Fu Jing Street Beijing 100006 China Phone
(86) 10 6510 8000