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Semiotics Littlejohn, pgs. 5766

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Discursive Symbolisms. Concept. Symbols. Language. Discursive Symbolism. Signification. Denotation. Connotation. Syntactic Theory ... – PowerPoint PPT presentation

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Title: Semiotics Littlejohn, pgs. 5766


1
SemioticsLittlejohn, pgs. 57-66 71-75
  • Presented by Maureen Duffy ltduffy_at_rpi.edugt

2
Overview
  • What is Semiotics?
  • Semantic Theory
  • Syntactic Theory
  • Criticisms
  • Questions

3
What is Semiotics?
  • The study of signs
  • Consists of three branches
  • Semantics
  • Syntactics
  • Pragmatics (not covered here)

4
Syntactic and Pragmatic Codes
  • Syntactic
  • Low context
  • Meaning in the text
  • Planned-literate-explicit
  • Examples?

5
Syntactic and Pragmatic Codes
  • Pragmatic Codes
  • Highly contextual
  • Meaning is assumed
  • Unplanned-everyday speech-implicit meaning
  • Examples?

6
Semantic Theory
  • Pierces Triad
  • Sign (or symbol)
  • Object (or referent)
  • Meaning (or interpretant, or thought or
    reference)

7
The Stages of Action Signs
  • Perception Stage
  • Manipulation Stage
  • Consummation Stage
  • Social Acts Individual Acts

8
Discursive Symbolisms
  • Concept
  • Symbols
  • Language

9
Discursive Symbolism
  • Signification
  • Denotation
  • Connotation

10
Syntactic Theory
  • Classical Syntactic Theory de Saussure
  • Arbitrariness
  • Importance of Differences
  • Langue vs. Parole
  • Synchrony vs. Diachrony

11
Structural Linguistics
  • Hierarchy of sentence structure
  • Phone
  • Phoneme
  • Morpheme
  • Phrases
  • Clauses/sentences

12
Generative Grammar
  • Noam Chomsky
  • Sentence generation central
  • Isolate generation rules
  • Transformation from deep form to surface form

13
Criticisms
  • Arbitrariness?
  • Visual Images?
  • John Stewart
  • Simulation
  • Low-level!

14
Questions?
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