Library Resources for Marketing 2005

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Library Resources for Marketing2005

• Tracy Robertson

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Overview

• Using the Library catalogue
• Understanding how library material is catalogued
• Searching hints
• Library web site
• Resources for marketing
• Database searching
• Searching techniques

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Catalogue

• Contains details of author, title and subjects
  for
• Books
• Journals
• Videos
• CDs
• Maps

• Does NOT contain details of authors and titles
  for
• Articles published in journals
• Papers presented at conferences
• Chapters in books

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Catalogue Record
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Boolean Logic

• Boolean Operators
• AND, OR, NOT
• Concepts are joined using AND
• Synonyms for concepts are joined using
  OR.Source WebEzy Tutorial

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Searching Hints

• Phrase strategic marketing
• Keyword marketing
• Operators advertising and promotion advertising
  or promotion advertising and not promotion

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Searching Hints

• Truncation market research cons psych
  ( unlimited letters)
• Proximity market near structure behavio within
  3 consumer

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Catalogue reference list
Lovelock, Christopher et al. (2004) Services
marketing an Asia-Pacific and Australian
perspective. 3rd ed. Frenchs Forest, N.S.W.
Prentice Hall.
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Library Home Page
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Subject Guides
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The Internet

• Authority Reputation
• Accuracy
• Currency Maintenance
• Purpose
• Dont forget to check the address .com .edu
  .gov .org .net

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Library database v Internet

• Both are delivered via the Net
• Library databases are not accessible to the
  general public authorisation is required
• Content of library databases have been screened
  for relevance to a subject area, for reliability
  and quality

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Journal (aka periodical, serial or magazine)

• Journals
• published at regular intervals
• retain same title
• set number of issues per year eg. quarterly,
  monthly, weekly
• expectation of unlimited duration

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Database types

• Citation DatabasesInformation given is
  sufficient to identify where to locate the item
  within another source. Sometimes has link to our
  catalogue giving call-number
• Full-text DatabasesCitation information is
  given, plus a link to the full-text article.

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Databases
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Useful databases

• ABI Inform
• APAFT (APAIS full-text)
• Austats
• CSI (Consumer Science Index)
• Emerald
• Expanded Academic ASAP
• Factiva (newspapers)
• GMID (Global Marketing Info. Database)
• Proquest 5000
• Web of Science

These are all available to access from home,
but you will need to use your library PIN to log
in.
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Example of citation
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Search results (APAFT database)
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Link to the full-text (PFD format)
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Sample search (GMID)
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Search strategy

• TOPIC Beer and Australia
• Australia
• ?consumer markets
• ?alcoholic drinks
• ?beer
• results
• market share
• Market report
• world related rankings

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Result summary
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Results
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Research Tips

• Work from the general to the specific
• Record what you find and where you found it
• Translate your topic into the subject language of
  the indexes and catalogues you use
• Save regularly
• Work in bite size sections