Global Adtech Market Research Report: Forecast (2025-2030)

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Global Adtech Market Research Report Forecast
(2025-2030)
Get a Free Sample of the Report (2025-2030)
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Company Overviews
MarkNtel Advisors is a leading consulting, data
analytics, and market research firm that provides
an extensive range of strategic reports on
diverse industry verticals. We being a
qualitative quantitative research company,
strive to deliver data to a substantial varied
client base, including multinational
corporations, financial institutions,
governments, and individuals, among others. We
have our existence across the market for many
years and have conducted multi-industry research
across 80 countries, spreading our reach across
numerous regions like America, Asia-Pacific,
Europe, the Middle East Africa, etc., and many
countries across the regional scale, namely, the
US, India, the Netherlands, Saudi Arabia, the
UAE, Brazil, and several others.
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Our Vision and Mission
Our Vision
Our Mission
We help our investors to establish robust
strategies for the implementation of best
practices to overcome challenges tap new
opportunities for their growth in the industry.
Our goal is to benefit individuals communities
by working with our clients in diverse ways. We
understand that making durable, substantial, and
unique improvements in the overall performance
and establishing oneself comes with great
backstories for firms. Hence, MarkNtel Advisors
aims to put together values that reflect
adherence to professional standards. Our core
values revolve around putting the interests
requirements of our clients ahead of our
organization delivering exceptional services
while maintaining utmost professionalism. We
believe in preserving the confidence of our users
maintaining an independent perspective while
utilizing resources intelligently
cost-effectively, creating abiding associations
based on trust.
Our team entails professional analysts and
researchers who intelligently utilize research
techniques to procure detail-driven, unbiased,
and reliable data encompassing the industry. We
aim to nurture a result-oriented team to offer
strategically-moving insights to our clients.
Our fact-based reports allow the user to design
their motives, funds, and strategies, with a
higher focus on mitigating confusion and bringing
forward a clear insight into the industry. It
further allows the clients to identify the
lucrative opportunities awaiting. Insights
offered by MarkNtel Advisors comprise in-depth
information on regional country-based trends
emerging in the industry. The team studies
compiles the prospects, ensuring consistency in
reports. Our services are beyond offering
research reports to the clients and further
expand into addressing queries while
incorporating with them for advice, development,
execution of strategies for exception growth.
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Market Insights
The Global Adtech Market size was valued at
around USD 664 billion in 2024 and is projected
to reach USD 1,450 billion by 2030. Along with
this, the market is estimated to grow at a CAGR
of around 14 during the forecast period, i.e.,
2025-30. This growth is attributed to various
factors. Due to the rapid pace of digital
transformation new digital channels and platforms
have emerged allowing ads to reach their target
audiences in novel and inventive ways. Due to the
increasing use of data and technology by
advertisers to optimize campaigns and deliver
personalized engaging advertisements to
consumers, adtech is in high demand. Spending on
digital advertising is increasing quickly as a
result of the digital transformation. For
example The worldwide revenue from internet
advertising may reach USD723 billion by the end
of 2026.
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Market Driver
Adoption of Generative AI Tools for Scalable
Implementation of Ads Propelling Market Growth
By creating generative AI-based advertising
solutions, adtech companies are improving their
products and propelling market growth. This
enables them to offer cutting-edge products and
services revolutionizing their business model.
Large-scale personalized content creation is made
possible by generative AI which gives Adtech
businesses the ability to tailor advertisements
to the particular tastes and habits of their
target market. Approximately 40 of C-suite
executives plan to increase their investments in
generative AI, according to industry
surveys. For instance RTB House unveiled
ContentGPT in November 2023 which makes use of
Generative Pre-Trained Transformers and Large
Language Models to acquire important insights
into the unique interests and intentions of web
page readers throughout the Open Internet.
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Market Segments

• By Offering (Solution Demand-Side Platforms
  (DSPs), Supply-Side Platforms (SSPs), Ad
  Networks, Data Management Platforms (DMPs),
  Others, Services Professional Services, Managed
  Services)
• By Advertising Type (Programmatic Advertising,
  Non-Programmatic Advertising)
• By Advertisement Channel (Television Advertising,
  Radio Advertising, Digital Out-of-Home (DOOH)
  Advertising, Others (Mobile/Tablet Advertising))
• By Advertisement Format (Image, Video, Text,
  Others)
• By Enterprise Size (Small and Medium Enterprise
  (SME), Large Enterprise)
• By Platform (Mobile, Web, Others)
• By End User (Retail Consumer Goods, BFSI,
  Hospitality, Media Entertainment, Transport
  Logistics, Healthcare, IT Telecom, Education)

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Top Companies
Adobe, Alibaba Group Holding Limited, Amazon.com,
Inc., Criteo, Meta Platforms Inc., Google
Incorporation, Microsoft Incorporation, SpotX,
Twitter Incorporation, Verizon, Affle
International Pte. Ltd., Inmobi, The Trade Desk,
Inc., CopyAI, Inc., Zeta Global Holdings Corp.,
Others
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MarkNtel Advisors Target Geographies- Focus Areas
MarkNtel has strategically defined its target
areas which are based on evaluation by its
analysts after analysing the growth potential of
various regions. Few of those parameters
include -Political, Economic, Social,
Technological and Environmental Analysis -Credit
Ratings provided by leading institutions -GDP
projections by bodies such as the World Bank,
IMF, OECD, etc. -Market Disruptions and the Next
Big Things
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Our 360Approach Combining Various Techniques to
Deliver Holistic Solutions
Data Insights
Secondary Research
Primary Research

• Internal CRM/sales data
• Social media data
• Data modelling for forecasting and market sizing

• Desktop research
• Syndicated research reports
• Proprietary databases
• Industry associations trade data

• In-depth stakeholder interviews
• Consumer surveys
• Mystery surveys
• Expert interviews

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Our Contact Information
1 628 895 8081, 91 120 4278433
sales_at_marknteladvisors.com
www.marknteladvisors.com
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