Permission Marketing with eNewsletters

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Permission Marketingwith e-Newsletters

• The Better Way To Make Better Customers

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Todays Market

• Growing More Prospects
• More Competition
• - Solutions/players
• Shrink wrapped
• Enterprise Level
• ASP Models
• Prices Declining
• New Offerings Introduced Daily from New Players
• Old Competitors Still Strong Competitors
• New Categories of Products and Services
• Fewer Dollars Available from Purchasers

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Todays Buyers

• Too Many Solutions
• Budget Conscious
• Not Brand Loyal or TOO Brand Loyal
• Always looking for a better mouse-trap

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Your Marketing Challenge

• Identify the right Prospects
• Up sell and Cross sell Existing Customers
• Reach and Influence Both Before your Competition
• Make Keep Customers for Life
• DO IT.
• - Quickly
• - Painlessly
• - Efficiently

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How?
With effortless, effective e-newsletters

• E-Mail Marketing Provides
• - Customer Acquisition
• - Customer Retention
• - Improved economies of scale
• - Short time to market
• - Limitless Targeting
• - High Measurability
• - Improved Customer Relationships
• - Strengthen Brand

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Who is iMakeNews?

• Software Marketing Company- Founded 1998
• - Self-Service suite of eMarketing Tools
• ASP
• Subscription-based Service Model
• Mission Help Businesses generate leads
  retain/grow a loyal customer base.
• Focus One-to-One delivery of Branded
  e-Newsletters

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We Help Our clients Make Customers For Life

• E-Newsletters Represent 48 of all e-Marketing
  Dollars
• True Permission-Based Communication
• 94 Customers Prefer Opt-In
• Create a Relationship where Value is Exchanged
  Profit is Earned
• Stimulate Interest Preference
• Provide a Means for Contact with Valuable Content
  
• Deliver Consistent Branded Format

..73 of all internet purchasers said that
permission-based e-mail is their most preferred
way to learn about new products, services and
promotionsfar outranking traditional channels
like TV, print, direct mail, telemarketing and
direct sales. e-Marketer Report. 2001
Source Forrester Research, January 2002. Volume
of Permission E-mail US Consumers Would Accept .
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Life Long Customers Life Long Revenue

• Ask Permission
• Understand your Audience
• - Deliver the right message
• - To the right audience
• At the right time
• Create an Ongoing Database of Selling
  Opportunities
• Existing customers
• Potential prospects
• Educate with valuable, relevant information and
  content
• Drive Traffic to Your Web Site and Sell Spurious
  Solutions!!!

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In 30 Minutes, You Could be Publishing With
iMakeNews

• The Process
• - From Building and Managing the Subscribers
• - To Publishing Personalized/Dynamic Newsletters
• Tools/Services
• - Subscription Management
• - Content Management
• Pre -Packaged Content
• Dynamic
• - Publishing
• Print
• Web
• E-Mail
• - Analyze/Optimize/Personalize Responses
• - Profiling

Subscribers
Profile
Organize
Content
Analyze
Publish
Distribute
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Build a Subscriber Database

• - Collect Subscriber Data Relevant to Spurious
  Business Objectives
• - Build Profiles
• - Permission Based Campaigns Get 10X Better
  Response

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Create and Publish Your Newsletter
HTML Email
Text E-mail
Companion Micro Site
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Detailed Reports Educate Your Database

• MEASURED RESULTS ROI
• -Intuitive Management Tools Track Number of
  E-Mails
• Sent, Received, Opened, Replied-To and More
• Link Activity
• Click Through
• Responses
• Behavior Trends
• -Instantaneous, Automatic Reporting and
  Measurement
• View Online
• Save
• Export
• Print
• Forward

Live Trackable Links provide greater business
intelligence . Use this information to tailor
future messages for better one-on-one marketing,
greater response rates and LEADS.
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Target and Redistribute

• Use personal data to build a newsletter that are
  personalized and focused on the interests of the
  readers.
• e.g., Citibank.

A personalized message to James
A personalized paragraph about James.
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Content Partnerships Surround Your Message with
3rd Party Trusted, Independent Content

• Paid-For Content
• Known Brands
• Immediate Access
• - 80,000 Articles Photographs/ Illustrations
• - 6 Custom Publishing Resources
• - 100 Independent Authors
• - List Rental Services
• Yahoo
• Post Master Direct

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iMakeNews The Preferred Tool Set of Marketers.

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Partial Client List

• Finance/Banking
• Citistreet
• Citibank
• Scudder Investments
• JP Morgan
• GE Financial
• Commercial Real Estate
• Colliers
• Spaulding Slye
• Marketing Services
• Brodeur Worldwide
• Webber Schandwick
• One-to-One Interactive
• Fuse Marketing

• Technology
• PRC
• GE
• Ziff Davis
• Network World
• HP
• Retail
• Fuel Quest
• Transportation
• Enterprise Rental
• Manufacturing
• Equilon (Shell Oil)
• ChervonTexaco
• General Electric
• Caterpillar Corporation

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Dont Take Our Word for It
iMakeNews saves us a tremendous amount of time,
money and provides us a technology infrastructure
we couldnt afford to replicate. Bob Benish,
Director Institutional Marketing -- Scudder
Investments
iMakeNews is a great service. Its easy to use
and produces a terrific looking newsletter.
Marla Rhutasel, Corporate Training Director
Enterprise Rental Car
iMakeNews saves me time, money, resources and a
level of audience interactivity we have not been
able to achieve to date. Mary Whitmore, Director
Marketing Communication Caterpillar Corporation
iMakeNews enabled me to do in 30 minutes what it
use to take me a month. Cindy Butler, Marketing
Director, GE Supply
iMakeNews helped me get my time critical
information to paying customers. Their start to
finish approach has made me self-sufficient for
my daily publication. Jimmy Guterman, Editor and
Publisher,Media Unspun
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eNewsletters are the CornerStone of E-Mail
Marketing
Customer Surveys
Event Reminders
News Alerts
New Product and Service Announcements
News Flashes
Promotional Campaigns
Branded e-Newsletters
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Next Steps

• Lets get started TODAY.
• Tool E-newsletter (includes a companion micro
  site) 14,500/per year
• Frequency once a month
• Distribution 10K per month
• Acquisition Lists/Events - 38,000/per year
• Lists -20,000/year (100,000 names)
• Events/Promotions E-Campaigner 18,000
• Frequency Twice Quarterly
• Distribution 10K per drop
• Content 3rd Party Branded Content - 10,000
• 3 Articles per newsletter

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The Better Way to Make Better Customers.
Questions?