Mobile Identity Defined, Derived, Managed and Applied

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Mobile IdentityDefined, Derived, Managed and
Applied
FIDIS WP2 Kick Off Meeting Brussels, 2nd
December 2003Stefan FiggeJohann Wolfgang
Goethe-Universität Frankfurt
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AGENDA

• How to Define a Mobile Identity
• How to Derive a Mobile Identity
• How to Manage a Mobile Identity
• How to Apply a Mobile Identity

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Digital Identity

• A concept that links a token from the
  digital/syntactical world to an object in the
  real/semantical world
• Accompanied by a set of properties and attributes

Authentication
Authentication
Income
Interests
Age
Position
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Mobile Identity

• GSM provides the foundation for a mobile identity
• Subscriber Idententity Module (SIM)
• A mobile identity in this definition is
  inherently related to the mobile network operator
  business
• Represents contract between subscriber network
  operator
• Authorizes subscribers to use the network
• Lets subscribers authenticate themselves
• 863.6 Mio GSM subscriptions (IDs) (05.2003)
• More countries with SIM infrastructure (197, May
  2003) than with McDonalds (119, Aug 2003) and
  more than UN member states (191, Aug 2003)

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SIM within the Network
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Mobile Situation providing Attributes

• Mobile networks are able to determine
• The identity
• The position of the user
• The time of usage
• That information can be extended multilaterally
  by using databases
• Example result Customer is 29 years old,
  student, in the downtown of Munich, at
  holiday...
• The available users situation is valuable when
  it comes to ad-hoc relationships between
  customers and service providers

Who?
Where?
When?
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AGENDA

• How to Define a Mobile Identity
• How to Derive a Mobile Identity
• How to Manage a Mobile Identity
• How to Apply a Mobile Identity

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The Situation Process
Invocation
Deter-mination
Inter-pretation
Presentation
ID 491701866788 POS 8,4 / 50,0 T 04.03.03
1553
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AGENDA

• How to Define a Mobile Identity
• How to Derive a Mobile Identity
• How to Manage a Mobile Identity
• How to Apply a Mobile Identity

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How to Manage a Mobile Identity

• Identity Management Service allocated within the
  network controls delivery of situation dependent
  attributes

Mobile Network Operator
service.com
ServiceProvider
ExternalProfile Provider
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AGENDA

• How to Define a Mobile Identity
• How to Derive a Mobile Identity
• How to Manage a Mobile Identity
• How to Apply a Mobile Identity

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Current Approach for M-Commerce Business Models

• Mobile Network Operators provide their customers
  with mobile portals as access concept for mobile
  services.
• Revenue models with two revenue sources
• Mobile Data (Internet Service Providing)
• M-Commerce Services (by Service Providers)
• Only services providing immediate value for
  customers.
• Services with primary value for Service Providers
  are currently not feasible (Advertising, Customer
  Loyalty Programs etc.).

MobileNetworkOperator
Data
Service Fee
Typically 1-2 per session


Customer
ServiceProvider
Services

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Current GSM Marketin Germany

• Size of the German market for mobile
  telecommunications was 18,4 billion in 2002
  RegTP
• There are more mobile than fixed lines
• Penetration rate in December 2002 was 71,7
  RegTP
• Saturation of the market can be observed
• Investments in future mobile infrastructure for
  3G und wLAN (licence, capital costs,
  infrastructures, devices etc.)

Number of GSM subscribers, December 2002
3G licences
T-Mobile
Vodafone
E-Plus
O²
Total
Total costs
59.195.000
4.563.000
7.350.000
22.700.000
24.582.000
50.827.000.000
RegTP
ARPU 25,7
ARPU 26,1
858per customer
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Sponsoring Mobile Customer Relationships

• Sponsoring data transmission costs by the service
  provider is currently not possible
• Each usage is related with costs for the customer
• Costs are not transparent
• Objective Eliminating data transmission costs
  for the customer and transfer them to the service
  provider
• Through mobile initiated business, financing of
  the data transmission costs by the service
  providers shall become possible

MobileNetworkOperator
Data Access

Customer
ServiceProvider
Services

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A Potential Portal Process for new Situation
Based Business Models
Mobile Network Operator
Service Provider
Customer
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Enter portal
Compute situation description
Compute and display adequateportal categories
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Compare situationdescription andcustomer profile
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Select portalcategory
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5
Publish situationdescription
Show willingness to cover trans-mission costs
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Display all serviceproviders offeringservices
for free
Select service
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Display and start service
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Register and charge transferreddata
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Comparing Situation Description and Target
Customer Profile

• Customer Selects Shopping from the mobile portal
• Mobile Network Operator Generates situation
  description
• Service Provider Computer department store with
  branches in Frankfurt and Berlin

Mobile NetworkOperator
Service Provider
... ltAgegt ltMingt15lt/Mingt
ltMaxgt35lt/Maxgt lt/Agegt ltLocationgt
Berlin lt/Locationgt ltLocationgt
Frankfurt lt/Locationgt ltTemporal Contextgt
Day lt/Temporal Contextgt ltCustomer Loyalty IDgt
12345678 ...
.. ltAgegt 65 lt/Agegt ltLocationgt
Nürnberg lt/Locationgt ltTemporal Contextgt
Night lt/Temporal Contextgt ...
Customer 1
Not relevant, no sponsoring
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Conclusion

• Identity-Management-Platform Self-administration
  of the mobile identity(personal data and
  security profile)
• Potential customers of enterprises are provided
  with a free of charge access to mobile services.
• Customers use the mobile portal to choose from a
  number of free-of-charge and priced services.
• Current business model is extended and not
  replaced!
• Objective More customers and providers (traffic)
  on mobile portals. Charging is done according to
  the value proposition and includes customers and
  Service Providers.THANK YOU FOR YOUR
  ATTENTION!stefan.figge_at_m-lehrstuhl.de