Advertising in Media

1
Advertising in Media

• You deserve a break today so get out and on your
  way to McDonalds?
• Everyday we are bombarded with messages like this
  from different media outlets like the television,
  radio, internet, billboards and even on the wall
  in the bathroom.

Thats why campbells soup is Mmmmmmm good.
2
There are many different ways advertisements
influence you to buy a product.

• Some of the more popular ways to advertise
  products include testimonial, celebrity,
  bandwagon, catch phrase/song, and words that
  really dont say anything!
• After reading about these advertising techniques
  youll do a tutorial where youll have to
  identify advertising techniques used in different
  advertisements-remember that some ads use more
  than one technique! NEXT

3
Testimonial

• A testimonial is when an expert at something
  endorses or says something is worth buying. Look
  at the picture down below people who see this
  advertising then think, hmm, he is a librarian so
  he must know a lot about encyclopedias, Id
  better buy that kind.

Click on the encyclopedia salesman to continue.
4
Celebrity--be like Mike.

• Many times advertising uses celebrities to sell
  their product. For instance, showing Michael
  Jordan in Nike shoes slam dunking a basketball
  gives people(especially kids) the idea that if I
  have those shoes I can be a awesome, super rich
  athlete. They neglect to mention that he
  practices 10 hours a day!!!

How dumb do you think we are!
5
Bandwagon

• Bandwagon is a term used to describe how
  companies use advertising to persuade consumers,
  or people who buy things, to buy their product
  because everybody uses it. A good example of
  bandwagon is car advertising. A good example is
  the Ford Taurus. They use their status as
  Americas Best Selling Car to encourage
  families to buy the Taurus because everyone else
  is buying it.

6
Catch Phrase/Song

• A catch phrase or song is a way of planting your
  product in a consumers mind, and if the product
  is on their mind theyll be able to remember to
  buy it next time they have the opportunity.
  Think of Austin Powers, ya baby! The product
  they want you to buy is the movie, whether you
  buy the VHS. tape or just go and see it they are
  getting you to spend money on their product. They
  do the same with songs, sing this one All
  American Recreation all we sell is fun, they are
  making you think of their product buy singing a
  tune that is hard to stop resinging over and over
  and over.

7
Weasel words--listen closely to what they say

• "Helps control dandruff symptoms with regular
  use." The weasel words include"helps control,"
  and possibly even"symptoms" and "regular use."
  The claim is not "stops dandruff."
• "Magnavox gives you more." More what?
• Wheaties--33 more nutrition. An unfinished
  claim.
• "Shouldn't your family be drinking
• Hawaiian Punch?
• A rhetorical question, one that is
• supposed to make you want to
• buy the product.

8
Name Calling

• The advertiser compares its product or service to
  the competition in a way that is favorable to the
  advertiser.

9
Emotional Appeal

• Uses emotion, usually pity or sympathy, to sell a
  product or service.

10
Price Appeal 

• Consumers will be getting something extra for
  less money.

11
Ford Taurus. Shouldnt your family be using the
lowest priced, best selling family car in America.

• This advertisement uses
• Bandwagon.
• Testimonial.
• Price appeal.
• Celebrity.
• Both A and C.

12
State Farm Insurance often brags that they are
the best because they have agents ready to help
you in case of a car accident at all hours of the
day, unlike some cut rate insurance companies
who dont care about their customers.

• This advertisement uses
• Emotional appeal.
• Name calling.
• Celebrity.
• Price appeal.

13
Colon Blow cereal has 34 times the daily dietary
fiber of other breakfast foods.

• This advertisement uses
• A. Price appeal.
• B. Testimonial.
• C. Weasel words.
• D. Catch phrase.
• E. All of the above.

14
Shop at target and well give 1 of what you
spend back to the school of your choice, because
we care about education, and you should care too
because in these hard times schools need all the
help they can get.

• This advertisement uses
• A. Weasel words.
• B. Emotional appeal.
• C. Testimonial.
• D. Bandwagon.
• E. Both A and B.

15
Jesse Ventura, Minnesotas ex-Governor campaigns
for Independence candidates, saying that
Democrats and Republicans dont get anything done.

• This advertisement uses
• A. Emotional appeal.
• B. Testimonial.
• C. Both B D .
• D. Weasel words.
• E. Price appeal.

16
Picture it Brittany Spears singing Pepsi makes
me sing like a beautiful angel because I like
Pepsi and Pepsi likes me

• This advertisement uses
• Catch phrase.
• Bandwagon.
• Testimonial.
• Emotional appeal.

17
Harry Potter advertises the Firebolt broom It is
the only broom to use if you want to be a seeker.

• This advertisement uses
• A. Testimonial.
• B. Price appeal.
• C. Bandwagon.
• D. Name calling.
• E. Both A D.

18
Congratulations!You are now a discriminating
consumer.

• Happy shopping.