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An Introduction to the CMR Gateway

• Supported by ADP and Powered by MediaTraks

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What is the CMR Gateway?

• A centralized, uniformly formatted online
  gateway to Yellow Pages publishing information
• Where the National Channel can quickly and
  easily find marketing information and other
  supporting data on Yellow Pages publishers across
  the U.S. and elsewhere.

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Why CMR Gateway?

• Find all the information and tools you need from
  publishers in one location, in a clean and
  uniform format
• No longer sort through multiple, individual
  publisher web sites and search for information
  that varies in format and location from publisher
  to publisher.

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CMR Gateway Modules

• Directory / Publisher Search
• Publisher Marketing Information
• Prototype Opportunities List
• Publisher Notices Special Programs
• Publisher Branded Pages

• Order Upload and Delivery
• Graphics Upload and Transmission
• Directory Delivery Area maps
• Tear Pages
• Call Tracking Statistics

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Gateway Features

• Available NOW!!
• Search for (branded) directory publishers and
  advertising opportunities by geography, by
  publisher list, by directory number, by income,
  or by ad code / UDAC
• Search for marketing information on a publisher
  by publisher basis
• Search for publisher notices by publisher or by
  a list of all publishers
• View all available prototype opportunities in
  the market
• Generate Directory Delivery Area maps on a
  publisher or directory basis, along with
  supporting demographics on that area.
• Research distribution figures for each publisher
  and their respective directories.
• Create or Upload existing orders and send them
  to publishers in a format their systems can
  automatically read
• Transmit / upload graphics to publishers

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Gateway Features

• Available Q1,07
• View and use tear pages for billing
• Available Q1, 07
• View and compare call tracking results on any
  publisher details such as calls per directory,
  calls per heading per directory, and cost per
  lead will be available on participating
  publishers.
• Repurpose old orders time savings (no re-keying)

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In Conclusion

• Costs
• ADP Member Publishers 100 per directory
• All other Publishers 200 per directory
• CMRs Core product Free
• Getting Started
• Go to www.cmrgateway.com and register with US!

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Thank You!

• Taylor Treese
• President
• MediaTraks Global, LLC.
• Tel [phone] ex. 112
• Email taylor_at_mediatraks.com