Mallards

1
Mallards

• An Investigation of the Demand for Outfitter
  Services Among Roanoke Civic Organizations
• April 30, 2004

2
Research Team Members

• Sean Conlon Marketing, Alexandria Va May 2004
• Jen Herbert Marketing, Herndon VA, May 2004
• Eric Huffman Marketing, Beaufort SC, December
  2004
• Rachel Kocher Marketing, Chesapeake VA, May 2005
• Casey Toomey Marketing, Hampton VA, May 2004

3
Data Collection Methodology

• Telephone Surveys
• Randomly Selected from Online Yellow Pages List
  of Civic Organizations in Roanoke, VA
• Data Collection March 31 April 14, 2004
• Overall Response Rate 25 (30 completed the
  survey)
• Demographics of Respondents
• 70 of organizations had 90 members 16.7 of
  organizations had 61-90 members 13.3 of
  organizations had 31-60 members 0 of
  organizations had

4
Results
What is the demand for Outdoor Activities among
Roanoke Civic Organizations?
We are 95 confident that the mean response
from the population of church organization in
Roanoke, VA will be between these two numbers.
5
Results