Common features of leaflets produced for one company

1
Common features of leaflets produced for one
company

• the name of the organisation is on the leaflet
• there is a logo
• there is a common colour scheme
• the use of fonts is consistent
• the layout is consistent

2
Corporate Identities

• are easily recognisable
• appeal to a particular audience
• reflect the organisation
• convey a particular image and style, for example,
  go-ahead, trendy, fun, sophisticated.