PROJECT AND SURVIVE

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PROJECT AND SURVIVE

• How sponsorship can help secure sustainability
• Phil Gibby, Arts Business South West

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How much is cultural sponsorship worth?

• In 1976it was 500,000
• By 2003it was 120 million

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and the trend is upwards
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But isnt it just theatre, opera and dance that
gets sponsors?

• In 1976Yes!
• (nearly 100 went to theatre, opera and dance)
• In 2003No!
• (only 21 now goes to those sectors)

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So where does the sponsorship go?
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The four ages of sponsorship

• Patronage
• Tax breaks
• Being a good corporate citizen
• The equality argument

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Why businesses sponsor

• Putting back into the community
• Employer of choice
• Return on investment

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But why would business want to sponsor us?

• They want an association with your product
• They want access to your market

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Case study one

• SAMSUNG / NOBEL PRIZE SERIES
• Samsung committed to the betterment of mankind
• Will develop innovative vehicles to develop
  Nobel archive on CD-ROM and web
• Will promote Nobel archive in Korea

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Case study two

• WALL STREET JOURNAL ONLINE ARCHIVE/ FIND LAW
  CORPORATE COUNSEL CENTRE
• Direct commercial benefit / hits a target market
  straight on
• Credibility through brand association

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Six point guide to effective sponsorship chasing

• CAN YOU DELIVER?????????????
• Know your offer
• Identify your targets
• Get the ask right
• Dont sell yourself short
• Always be closing
• DAVID MAMET, GLENGARRY GLEN ROSS

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The future is unwritten...

• so lets work together to shape it.
• Arts Business South West
• 61 Park Street, Bristol, BS1 5NU
• 0117 929 0522
• phil.gibby_at_aandb.org.uk