OMRI Goals and Objectives

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OMRI Goals and Objectives

• Marketing Committee
• Suggestions for Changes

2
Goal 1 Brand Name Review

• Objective 1 (no change) Improve service by
  shortening application turnaround time for all
  categories.
• Note staff needs to create appropriate measures.

3
Goal 1 Brand Name Review

• Objective 2 (no change) Improve application
  procedures to ensure a higher receipt rate of
  complete applications.
• Note staff needs to create appropriate measures,
  such as a monthly chart of the percentage of
  applications that are received complete.

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Goal 1 Brand Name Review

• Objective 3 currently Measure supplier
  satisfaction.
• Objective 3 proposed Measure supplier
  satisfaction regularly.

5
Goal 1 Brand Name Review

• Objective 4 currently By the end of 2005, the
  Executive Director and staff will prepare a
  status report on the viability of listing organic
  seeds.
• Objective 4 proposed Create a Marketing Plan to
  drive a high proportion of seed suppliers to use
  the OMRI listing service.

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Goal 1 Brand Name Review

• Objective 5 (no change) Obtain and maintain
  ISO65 accreditation.

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Goal 1 Brand Name Review

• Objective 6 currently Publish the BNPL
  regularly.
• Objective 6 proposed Publish the OMRI Product
  List regularly, both online and a hard copy.

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Goal 1 Brand Name Review

• Objective 7 (no change) Identify an
  ISO-consistent process for listing certified
  organic products.
• Note The BOD needs to define WHICH organic
  products should be listed perhaps only those on
  605 and 606.

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Goal 2 3 Generic Materials Review (to serve
OMRIs North American clients)

• Objective 1 (no change) Create the GML database
  required for brand name products review
  consistent with NOP regulations and make it
  available and accessible.

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Goal 2 3 Generic Materials Review (to serve
OMRIs North American clients)

• Objective 2 (no change) Maintain an objective,
  unbiased, and transparent GML, current and
  consistent with NOP regulations.

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Goal 2 3 Generic Materials Review (to serve
OMRIs North American clients)

• Objective 3 Establish a process to integrate
  non-NOP requirements into the GML database. no
  change but objective is fuzzy
• Note This still needs to be developed.
• Q. Doesnt this fall into new Goal 2, at least
  the way Miguel explained that goal and the value
  of keeping it?

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Old Goal 5 Research ProgramProposed Goal 2
Brand Name Program Technical Support
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Proposed Goal 2 Brand Name Program Technical
Support

• Objective 1 currently Develop and fund a
  research program to address issues arising out of
  the Brand Name Review Program and materials
  issues requiring clarification. not a defined
  objective revise!
• Note All were curious about what exactly this
  objective meant in practicality.

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Proposed Goal 2 Brand Name Program Technical
Support

• Objective 1 proposed Develop an ISO65-compatible
  process for resolving unresolved issues arising
  out of the Brand Name Review Program.

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Proposed Goal 2 Brand Name Program Technical
Support

• Objective 2 (no change) Add appropriate
  technical and scientific expertise to the
  Advisory Council.

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Goal 3 4 Recognition by Government Programs

• Objective 1 (no change) Develop and strengthen
  relationships with Federal, State, and Local
  Government Agencies and Regulatory Bodies to
  maintain the respect and performance of the Brand
  Name Program.
• Objective 2 (no change) Maintain and strengthen
  a working relationship with NOSB.

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Goal 4 6 International Program

• Objective 1 3 (no change) Develop an
  international program for Brand Name Review
  consistent with ISO 65 for foreign export
  standards.
• Objective 2 (no change) Build partnerships with
  international materials review programs.

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Goal 4 6 International Program

• Objective 1 (proposed) Develop relationships
  with Canadian Governmental Agencies and
  Regulatory Bodies
• Objective 2 (proposed) Develop relationships
  with Mexican Governmental Agencies and Regulatory
  Bodies

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Old Goal 6 Education and OutreachProposed Goal
7 Education and Outreach Development of other
customer groups
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Goal 7 Education and Outreach

• Objective 1 (with proposed change) Improve
  educational component of OMRI services by
  expanding participation in organic industry
  training programs for certifying agents,
  inspectors, growers, handlers, extension agents,
  governmental personnel, or others associated with
  the organic community.

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Proposed Goal 5 Recognition by Accredited
Certifiers

• Objective 1 proposed Provide certifiers with a
  useful Generic Material List document.
• Objective 2 proposed Improve educational
  component of OMRI services by expanding
  participation in organic industry training
  programs for certifying agents and inspectors.