TVC

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TVC

• Galih Bulgamin
• Dap02s
• k0202146

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Content

• What is tvc
• Purpose of tvc
• Behind a tvc prduction
• TVC production flow
• Types of clients
• Types of Advertising Agency
• Advertising Agency
• Production House
• Steps of Production
• Question

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Television commercial
Usual duration

• 3 minutes
• 60 seconds
• 45 seconds
• 30 seconds
• 15 seconds
• 10 seconds

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Why? Purpose of TVCs
Introduce a product
Make people switch product
Remind the existence of a product
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Who is behind it?
The advertiser
Production house
Advertising agency

• Equipment rental co
• composer / musician
• narrator
• film lab
• post production house

TV stations
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A TVC production flow
The Client
Advertising Agency
Production House

• TV Stations
• Cinemas
• Cinemobiles

Film Lab
Post Production House
FINAL CUT
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How is it usually done?
The advertiser ( the client)
briefs
briefs
Advertising Agency
link
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Types of clients
Multinational
Local

• PEPSI
• COCA COLA
• VOLVO
• CALVIN KLEIN
• GUINESS BEER
• etc

• NESTE
• NOKIA
• KOFF
• LAPIN KULTA
• TUPLA
• etc

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Types of Advertising Agency
Multinational
Local

• BBDO
• McCann
• Bates
• Saatchi Saatchi
• Ogilvy Mather
• etc

• etc

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Organization in a small Advertising Agency
Managing Director
Creative Department
Client Service Department
Media Department
Art director Copywriter artists
Account Director Account Executive (AE)
Media Director Media Planner
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Organization in a Multinational Advertising Agency
Managing Director
President Director
Creative Department
Client Service Department
Media Department
Creative director Associate CD Traffic Manager
Client Service Director Account Director Account
Supervisor Account Executive (AE)
Media Director Media Planner Researchers monitorin
g
Studio
AV Dept.
Photography
Talen Dept.
Art Director Copywriter Artists
Photographer Ass. Photo
Talent Scout
Producer Ass. Producer
radio
TV
Cinema
Cinemobile
Studio
Darkroom
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General Idea
Ideas
Clients brief
research
Presenting to
Competitors ads
Client
link
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Inside the advertising agency
Account Executive Creative Director
Briefs the
Creative Team
Art Director
Copywriter
Artists
Idea presentation
Idea presentation
Account Executive Creative Director
Agency Producer
The Client
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Inside the advertising agency
The Client
Agency Producer
Briefs the
Production Houses Producers
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Production House
Managing Director
Camera Dept
Production Dept
Art Dept
Director of photography
Executive producer
Art director
2nd unit camera
Producer
Props
Wardrobe
Make up
Director
Camera operator
Production ass.
Prop master
Costumer
Make up artist
1st Ass. dir
1st Ass. operator
Set decor
Line producer
Continuity girl
Ass. master
Ass. Make up
2nd Ass. operator
Ass decor
Still photography
Graffer
Scenic art
transportation
Green- man
Hair stylist
Special fx
catering
Lightingmen
Set constr.
Accounting
Grip/rig
Carpentry
Dolly/crane
Models
Generator operator
Painter
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Inside the Production House
Producer
Briefs the
Director
Director of Photography
Director board
Lighting Design
Art Director
Designing the set
Agency Producer
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3 Stages of Production
1. Pre Production
2. Production
3. Final Step
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Pre Production
First Pre Pro
Advertising Agency
Production House
Animator (if animation is involved)
Client
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Pre Production
First Pre Pro meeting
Directors board
Casting tape
Music demo
Production schedule
Production Quotation
Property costume recommendation
Photos/videos of recommended locations
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Pre Production
Second Pre Pro meeting
Revised
Talent confirmation contracted
Music should be confirm if
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Pre Production
Final Pre Pro meeting
Production house presents
Property
Advertising agency
costume
Client
Quotation approved
Product
50 down payment
Packaging
Label
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Production
Producer
D.O.P
Director
In one production car
General rule

• shoot can not
• its best to let the
• the client has to approve

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Final Step
Publishing