woolworths operations

1
(No Transcript)
2
woolworths operations
clothing and home turnover
R4 280m
R3 834m
R3 259m
R3 061m
R2 834m
12
1
8
6
18
1999
2003 (5253)
2002 (5352)
2001
2000
Inflation 13 volume declined / price movements
16 forecast price movements 2003/04
6 (impact of exchange rate)
like-for-like growth 10.2
(5253)
3
woolworths operations
clothing and home market share rlc

• Market share to June 2003
• 12 month moving average
• this year 16.6
• last year 16.2
• 3 month moving average
• this year 16.6
• last year 16.4

• Market share movement
• 12 month moving average
• Footwear Homeware
• Ladies intimatewear Childrenswear
• Ladies outerwear
• Menswear

4
woolworths operations
clothing and home performance 2002/03

• UPS
• Continuously updated our fabrics, colour, styling
  and quality for todays trends
• Emphasis on newness, modern ranges and wardrobe
  solutions
• Improved offer of mid and top tier ranges. W,
  Pure, Perfect
• Introduced Active and RE-jeans ranges
• Improved shopping experience modern, younger
  appeal Cavendish
• Repositioned marketing message - Be more
  campaign
• RPL sales continue to outperform
• - actual availability 84.5 vs target of 85
• - sales growth (non-comparable) 25
• - average contribution 38.2
• DOWNS
• Lacked newness and direction in home
• Childrenswear outpriced and not on-trend /
  opening price points not competitive
• Price movement from high exchange rates volume
  declined
• Late winter

5
woolworths operations
clothing and home strategic positioning

• Modern, younger, aspirational
• Beautiful product
• Exciting shopping experience

6
woolworths operations
clothing and home strategy 2003/04

• Core, key in depth, simple sophistication
• Reposition Childrenswear and Home
• Segmentation / use of selected sub-brands
• Constant innovation and newness design lead /
  fabric upgrades / tiering
• Focus on entry price points / KVIs
• High energy merchant leadership / talent
• Underpin our positioning on a platform of style,
  comfort, safety and environment
• Modernise our stores
• Introduce new replenishment system