How to Market the Library Through Collaborations

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How to Market the Library Through Collaborations

• Janice Wilbur
• Carole Myles
• Assumption College
• June 11, 2004

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• "The business that considers itself immune to the
  necessity for advertising sooner or later finds
  itself immune to business." Derby Brown

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Why Did We Need a Marketing Plan?

• Proactive vs. reactive
• Focused staff on librarys mission
• Established timetable and person responsible for
  leading the activity

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Benefits

• Outline of marketing plan
• Decide the best way in which to form
  collaborations
• Managing collaborative efforts, communications,
  advertising, etc.

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Agenda

• Mission/goals
• Identifying our markets
• Programs this past Spring
• Future programs

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Mission/Goals

• Understand and satisfy needs of our patrons
• Advance the communitys perception of the Library
  and its services
• Act as a strategic force within the community

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Identifying Our Markets

• Students
• Undergraduate, Continuing Education, Graduate,
  Distance Learners, WISE
• Faculty
• Undergraduate, Continuing Education, Graduate,
  Distance Learners
• Community
• Staff, faculty, students, public

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Programs Spring 2004

• Students
• Career Night in conjunction with Career
  Services
• Continuing Education web page
• Faculty
• Teaching, Learning Technology Fair with IT
• Community
• USA PATRIOT Act Forum with MLA and College of
  the Holy Cross

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Programs Summer/Fall 2004

• Students
• Research Night in the dorms
• Training student tutors with Academic Support
• Faculty
• Faculty publication reception with Provost
  office
• New faculty orientation lunch and instruction
• Community
• Vote _at_ your library with Reachout Center
• Halloween event with faculty

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Assessment

• 25 increase in BI sessions from Spring 2003 vs.
  Spring 2004
• Increase in reference questions over Spring 2003
  vs. Spring 2004 though down for academic year
• Increased awareness of library services

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Whats next?

• Copy of marketing plan email us at
  library_at_assumption.edu
• Additional questions call us at 508-767-7273
• Toolkit for Academic and Research Libraries

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• "Lack of money is no obstacle. Lack of an idea is
  an obstacle." Ken Hakuta