Steve Ballmer, the PCGladiator

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Steve Ballmer, the PC-Gladiator

• The Microsoft CEOs speech on a sales meeting was
  spread via e-mail all over the world. The moving
  pictures creates a much stronger impression than

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Steve Ballmer, CEO

• The corporate still, taken from the Microsoft
  web.site.

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Content prod. for Multiple Media

• Helsinki
• 25 October
• 2001

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Mattias Hansson

• Mattias has been the editor-in-chief for Swedish
  magazines like Nöjesguiden and z.mag_at_zine. He has
  been creating the first Scandinavian
  Internet-portal www.torget.se for the Swedish
  postal service in 1995. He has also been the host
  for TV-shows on ZTV, TV3 and P3. He is the author
  of "Välkommen till Internetvärlden"(1998),
  "www.torget.se" (1999) and "Media - så funkar det
  (egentligen)" (2000).
• Mattias Hansson was the Editorial Manager for the
  youth channel P3 on the Swedish Broadcasting
  Corporation between 1998 and 2000.
• Vice president Jarowskij Enterprises, managing
  director Jarowskij Media.

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We make people watch

• Jarowskij Enterprises is Scandinavias biggest
  independent production company, producing
  entertainment a cross a full range of media.

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We make people click

• Jarowskij previously focused on TV entertainment
  and advertising films, but as the media landscape
  changes, we too are changing.

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We entertain the world

• Nowadays, we offer complete solutions for
  interaction between an increasing number of
  media, with activities in Sweden, Norway,
  Denmark, Finland, Netherlands, Austria, Germany
  and the USA.

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TV - the drug of the web-nation?

• Despite all new media it is still old media
  and old economy-rules that rules the world.
• Creative content that worked yesterday will work
  perfectly well tomorrow.
• It is all about originality and smartness - not
  techniques.

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Case studies from today

• Im gonna use some examples of excisting modern
  cases that is up and running at this very day.
• The case exposé will show how different a
  traditional production company suddenly has to
  work, in a cross media reality.
• Before, we had very few customers (TV-channels).
  Today, EVERY company is a potentional customer
  of, for example, web-TV-content.
• Here is how it works

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www.spermaharen.com

• Swedish humour-site
• Customer Passagen
• Owner Schibsted
• Sold as a TV-series
• 365 episodes/year
• Daily updates
• Hard to re-sell
• Maybe magazine

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Nils-Ossian - in a Flash!

• Animation
• For TV and Web
• Produced in Flash
• Cut costs to 1/3
• Worldwide distr.
• MondoMedia
• Honkworm
• Still need old media

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Sveriges Television

• Public Service
• Largest broadcaster
• Two TV-channels
• One web-channel
• Now web w. TV
• Viewers dont care
• Only care GOOD TV
• Digital TV

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Swedish Postal Service

• www.fromto.se
• Short film site
• Like bmwfilms.com
• To attract younger audience
• Dont be afraid of the mailman - hes bringing
  big film-site

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Swedish Government

• They thought they were politicians
• They are big media-players
• Their channel is the web
• In the name of democracy
• www.regeringen.se

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Telecommunication companies

• They own the cables and now they have to fill
  them with - something!
• Have to operate as traditional TV-channels
• But will they pay?
• Broadband for all

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Ericsson - internal TV

• Its not all about phones
• You have to have the employees on your side
• Ericsson use TV
• A weekly internal, CNN-like show
• 5 Minutes

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Conclusion

• This is customers we didnt even thought of a
  year ago.
• Old media thinking in a new media environment.
• The production companies is best suited to fill
  all new cross media channels with content.
• Because thats where the experience is.
• Its a game to gain most ever viewers/customers.
• You find crowd-puller content where the talent
  is.
• Go and get it!

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Lets end where we started

• And think again about that the moving picture
  still can start a old-economy-new-media fire

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See him, feel him

• Thats entertainment and thats all for today
  folks.
• Thank you for listening.
• mattias_at_jarowskij.se
• Have a nice day!
• See you.