Introducing Design Flanders Johan Valcke

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Introducing Design FlandersJohan Valcke
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Design Flanders gives young talent the chance to
grow
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I. Objectives

• 1. To promote
• design as added value for economy
• designers in Flanders and abroad
• design as management instrument for companies
• 2. because
• Design Flanders is a VLAO-unit (VLAOFlanders
  Enterprise)
• Under the authority of the Flemish Minister of
  Economy
• Synergy with Flanders Enterprise Account Managers
• More information on www.vlao.be

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II. Target groups

• Designers
• Industrial design
• Graphic design
• Multimedia (webdesign)
• Ceramics, jewelry, accessories, glass, textile,
  furniture
• Design and product companies
• Public at large

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III. How to achieve the objectives

• Talent scouting
• Twice a year
• Spring selections
• Autumn selections
• By a professional jury
• Advantages for selected designers
• Subsidised for exhibitions, fairs and promotional
  initiatives
• Written about in Kwintessens,
• Given advise economic
• Put on show in exhibitions and fairs
• E-zine Ossenbloedrood
• Member of the Belgian Design Club

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Exhibitions

• In the Design Flanders Gallery 6 exhibitions a
  year
• Kanselarijstraat 19, 1000 Brussels, Belgium
• Near the Central Station and the Saint-Michaels
  cathedral

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Tentoonstellingen

• In de Design Vlaanderen Galerie 6 per jaar
• Kanselarijstraat 19, 1000 Brussel
• Nabij Centraal Station en de Sint-Michielskathedra
  al

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Design Flanders Gallery
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Design Flanders Gallery
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Design Flanders Gallery
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Design Flanders Gallery some images
Expo BetterFood, 2007
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Expo BetterFood, 2007
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• Henry
• van de
• Velde
• Awards
• Labels
• 2007

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Henry van de Velde Awards Labels 2007
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Henry van de Velde Awards Labels 2007
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Ad hoc exhibitions

• On other locations than the Design Flanders
  Gallery
• In Belgium
• Designbiënnale Luik, 26/9 19/10
• Betterfood, Flemish Parliament Horeca Expo,
  November 2008
• Henry van de Velde Awards Labels 2008, Flemish
  Parliament, 14/1 1/3/2008
• Abroad
• Je suis dada Between dream and reality, Turino,
  World Design Capital 2008, 6-13/11/2008
• La Belgique des autres, Saint-Etienne,
  15-30/11/2008
• Je suis dada, Vienna, September-October 2009

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- HENRY VAN DE VELDE AWARDS 2007 -
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Henry van de Velde Awards

• The winners of the Henry van de Velde Awards
  receive
• The trophy (David Huycke)
• The certificate (Brody Neuenschwander)
• 5.000,00

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Henry van de Velde Awards
Trophy Henry van de Velde Award by David Huycke
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Henry van de Velde Awards
Certificate by Brody Neuenschwander
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Henry van de Velde Awards
HTS Nedda El-Asmar voor Hermès
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Henry van de Velde Awards Young Talent
Linde Hermans Bonne Bavette for Rode
Schoentjes Photo Tijs Hermans
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Henry van de Velde Awards - Company
Durlet MVSLoungeChair by Maarten Van Severen
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Henry van de Velde Awards - Career
Anita Evenepoel Necklace Bracelet
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Henry van de Velde Labels
- HENRY VAN DE VELDE LABELS 2007 -
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Henry van de Velde Labels

• The winners of the Henry van de Velde Label
  receive
• A quality label that they are allowed to use in
  all their communication tools
• An exposition in the Lokettenzaal, the exposition
  room of the Flemish Government and an expo at
  Sfeer, Flanders Expo, Ghent
• The HVDV Award Public 2008 will be chosen out of
  the HVDV Labels 2008. The Award equals 2.500,00.

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Fairs

• In Belgium
• Interieur 2008, Kortrijk, 17/10 26/10 2008
• Cocoon, Brussels, 15/11 23/11 2008
• Sfeer 2009, Ghent, 14/3 22/3 2009
• Abroad
• Biennale Internationale de Saint-Etienne,
  15-30/11/2008
• International Furniture Fair, Zona Tortona,
  Milano, 2009

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Fairs
Interieur 2008, Kortrijk
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Fairs
Sfeer, Flanders Expo, Ghent
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Fairs
ABC Design, Milano 2008
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Subsidies

• Purpose
• To support projects for design promotion
• Strictly for
• Selected designers
• Organizations working with selected designers
• Companies working with selected designers

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Website

• www.designvlaanderen.be
• www.designflanders.be
• In the fall 2008, we will launch our new website
  on the same adress.

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Kwintessens

• Kwintessens
• Three-monthly magazine
• In Dutch and in English
• Each issue is designed by different graphic
  designer
• Special issues on design and fashion in Flanders
  (in collaboration with FFI)
• Only available by subscription

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Kwintessens
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Ossenbloedrood

• Weekly e-zine
• News on Design Flanders activities, activities
  organised by partners and interesting facts on
  design
• For members of the Belgian Design Club
• Selected designers
• Design companies

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Studies

• 2003
• Benchmark of EU Design Centres Study
• A study on the impact of design implementation on
  business performance in Flanders
• 2006
• Design in figures
• Beauty and design
• A study on the impact of design implementation on
  business performance in Flanders

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Workshops

• Design Management
• Design implementation in producing companies
• consumer goods
• investment goods
• Design makes the difference success stories
• 360 companies in 12 workshops and 5 road shows
• 60 implements design
• 30 considers implementation
• Networking
• Publications Proceedings and Design geeft
  voorsprong
• 28/10 WS Design maakt het verschil -
  Futurotextiel
• ECO-Design tool with OVAM
• OvamPublic Waste Agency for Flanders
• For designers
• Ecolizer

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Workshops
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Advice

• In cooperation with and with the support of
  Flanders Enterprise (VLAO) Accounts Managers
• Economic
• Designers
• Companies
• Public at large
• Mediation between
• Companies and designers
• Distributors and designers
• Contracts
• In cooperation with Design Center Antwerp

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Documentation centre

• Files of designers and companies
• Multimedia library
• Flying library leaflets, cuttings, press
  releases, etc.
• Visual documentation pictures, slides, videos,
  cd-roms, etc.
• Books on contemporary design
• Magazines on contemporary design

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Belgian Design Forum

• Who?
• Companies and designers
• What?
• New strategie towards companies
• Focus on good design and a high-quality design
  management
• Network reinforcing and well thought activities
• 9 godfathers core group

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Belgian Design Forum
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Belgian Design Forum

• Higher mission
• Design makes happy it pleasures everybody
• Masters in Creativity
• creative, ethical and durable entrepeneurship
• Sharing, no copy
• Activities
• A strong program on design and design management
• Juridical topics, protection, contracts
• Top design studios, new designtrends
• Company visits
• Governemental funding and loans, financing
  banks

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Belgian Design Forum
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Belgian Design Forum
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Belgian Design Forum
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International cooperations

• International cooperations
• ICSID
• BEDA (Johan Valcke is board member)
• WCC Europe (Bie Luyssaert is board member)
• Korean Institute for Design Promotion
• the Design Management Institute
• Icograda
• Flanders Fashion Institute
• Flanders Investment and Trade
• Toerisme Vlaanderen

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European projects

• Concreas www.designvlaanderen.be/concreas
• Entrepeneurship in the creative sectors
• Composites-on-tour 2 www.designvlaanderen.be/compo
  sites-on-tour-2
• To show the possibilities of composite materials
  to designers
• ADMIRE www.designmanagementeurope.com
• Define, compare and study design management
• SEE-design www.seedesign.org
• Design centra exchange experiences on how design
  can be supported

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• Design Flanders likes to thank you for your
  interest.

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