Introducing

1
Welcome
Introducing
The biggest holiday park operator in the South of
England!
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Why Park Holidays UK?

• Key Attractions-
• Fastest growing holiday park operator in the UK
• Parks in popular Southern locations including
  Devon!
• Not sold in Travel Agents No competition
• 1m invested in new caravans for 2008
• Average holiday booking value 250
• High affiliate commission 6
• Volume based bonus commission Product-based
• incentives coming soon!
• 
  
  
  
  
  

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Park Holidays UK operates23 Holiday Parks
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Individual Parks
Individual USPs
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Park accommodationWhats available?
1,200 Touring pitches tents/tourers , electric
hook-up
1,056 holiday hire units including caravans
chalets 6,511 Static caravan owners
Lodges for sale aspirational design twin units
on selected
parks
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About Park Holidays UK

• High customer satisfaction Repeat business
• Up to 67 booking loyalty
• 180k new brochures mailed in Jan 2008
• Over 1m media campaign
• New design website with online bookings launched
  this year
• New central call centre to process high volume
  bookings
• Millions invested in product development
  including
• - New bars and Clubhouses
• - Modern hire fleet
  accommodation
• - Luxury Lodge developments

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UK Holiday Park Sector

• Over 3 million customers every year
• Fragmented Market - Only a small quantity
  of group operators
• Recession proof sector - Good year people
  who do not normally
  
• 
  take a holiday decide to book.
  
  
• 
  - Bad year people downgrade from overseas or
• 
  expensive holiday and UK based breaks reap
• 
  the benefits.
• Mass Market Profile B, C1, C2 target audience
• Media appeal Heavily promoted in popular
  tabloids with widespread
• circulation
  rates.

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Key areas of website Main
homepage
Easy to navigate between areas
No telephone numbers displayed
Visitors can book directly from this page
Jump straight to park page from here
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Holidays homepage
Simple navigation
Clear buttons for easy navigation
Prominent position of availability
checker on every holidays page High value
commission earner if booking completed
Again good position for data capture
commission potential!
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Holiday Booking Page Simple
system
4 - steps to online booking
Check Availability Enter date, duration chosen
park
Select type of accommodation BOOK NOW
Add optional extras
Complete personal details Make Payment
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Holiday Home Ownership Homepage
No telephone numbers displayed
Clear main navigation
Earn commission on every sales enquiry!
Clear buttons for easy navigation
Jump straight to park of choice
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Holiday Home Ownership

• We will pay commission for every enquiry
  generated, no transaction required!
• Park Holidays UK offer new and used caravans for
  sale at 22 of our holiday
• parks and generates the highest interest and
  profit share of our business.
• Holiday home ownership is growing rapidly in the
  UK within a highly competitive market. Online
  presence has increased interest by displaying
  units for sale on the web therefore
  generating more enquiry potential.
• Data-capture is the key to earning more affiliate
  commission and our visitor database has
  increased by 50 in the last year through our
  website enquiry forms.
• We are willing to offer commission for every
  individual online sales enquiry that
• we receive from affiliates and rates are
  likely to increase if the visitor books a visit
  to selected parks look out for commission
  bonuses!

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Creative SupportDownloads

• Banners supplied in various sizes
• Price point and offer based ads to promote clicks
• Generic content to appeal to the wider market
• Sector focused selection to appeal to a more
  targeted audience
• Downloadable brochures coming soon!

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Offer Incentives Summary
Look out for more special offer incentives
following soon!
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Thank you

• We look forward to working with you in 2008!