Hotel Accommodation Monitoring HAM in Hungary

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HotelAccommodation Monitoring(HAM)in Hungary

• Istvan GETHER
• Akos PROBALD
• Edina VIRAG

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Why has been this e-surveyselected for
presentation?

• Advantages are evident
• Recommendable for other countries easy to use -
  easy to run
• Upgrades the image of tourism statistics

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Advantages of HAM

• report is published in seven working days on the
  HCSO web site (ministry responsible for tourism
  receives the report a day earlier)
• each reporting hotel is sent figures on its
  category on the same day
• well received by the ministry and hotel industry
  (financial contribution from the satisfied
  partners to the development of tourism
  statistics)
• quick, simple, neither labour nor capital
  intensive
• environmentally friendly

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Short history of HAM
Year 1998 2001 2001 2001 2002 2002 2003

• good relationship established with Hungarian
  Hotel Association
• consultations with hotel industry, identification
  of their expectation
• specification variables needed by them
• joint circular to hotels
• pilot survey
• voluntary survey
• part of the system of official tourism statistics

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Main characteristics of HAM

• monthly, sample survey via Internet
• sample covers all the four and five star a
  number of three star hotels
• more than 80 of total hotel revenues
  represented by the sample
• five variables observed
• six indicators calculated

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Monthly timetable of HAM

• Data collection via Internet (our section)
• Checking response rate
• Data control validation
• Data processing (Informatics Dep.)
• Wording the report
• Reviewing the report (Dissemination Dep.) ,
  approval
• Publication on HCSO web site
• Messages to the hotels

2 working days 1 working day 1 working day 1
working day 1 working day
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Release calendar for the rest of 2004
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Response rate of HAM2003
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QuestionnairePart 2
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Number of hotels involved
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Accuracy of HAM estimation

• Turnover of hotels
• Total number of hotel tourism nights

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Turnover of hotels in 2003compared to year 2002
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Turnover of hotels in 2003compared to year 2002
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Number of hotel tourism nights in 2003compared
to year 2002
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Number of hotel tourism nights in 2003compared
to year 2002
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Improvements for 2004

• Direct connection for data suppliers to the data
  base (XML)
• Entering data submitted delayed in the data base
• Retroactive correction of data
• Improvement of response rate

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