Mintel Research Overview Date

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Mintel Research OverviewltDategt
presented by ltEnter Namegt
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Market Drivers

• Expanding ABC1 groups have the greatest
  propensity towards taking short-breaks
• Tourists seeking to investigate new destinations
  across the UKBullet
• Car increasingly dominant transport for 3/4 of
  short-breaks in 2005
• 1 in 10 of all short-breaks booked as package in
  2005
• 1 in 4 of all short-breaks booked online
• 1 in 5 urban trips in past five years were to
  London
• Convenience is the major appeal of the UK
• Doubts about UKs value and interest

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Market Size
Source Mintel
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Market Segmentation
Note Taken from the TGI survey of around 25,000
adults Source GB TGI, BMRB Summer 2001, Winter
2003 Quarter 1 2006/Mintel
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Supply Structure
Taken from the TGI survey of around 25,000
adults Source GB TGI, BMRB Summer 2001, Winter
2003 Quarter 1 2006/Mintel
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The Consumer
Source GFK NOP/Mintel
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Market Forecast
Source Mintel
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The Future

• Market must challenge assumption that overseas
  holidays are cheaper.
• The internet provides suppliers with a more even
  playing field to compete with overseas suppliers
• Self packaging to help consumers build more
  interesting and better value breaks
• Activity short-breaks can appeal to the younger
  segment and provide interesting holidays and
  locations

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