HIGHLIGHTS

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HIGHLIGHTS

• PRIMETIME
• MID-SEASON PROGRAMMING2006/2007

PRESENTED BY ALLISON M. JOHNSON VP, Associate
Media Director, Zenith Media
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4TH QUARTER HIGHLIGHTS
A very competitive quarter ABC NBC tie for the
lead CBS follows closely
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4TH QUARTER HIGHLIGHTS
NBC is the only network to experience
growth Double-digit declines for key newtorks
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Winners by night of the week
CBS wins 3 out of 7 nights NBC wins 2 out of 7
nights ABC now leads on Saturday
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Top 15 Programs Adults 18-494th Quarter
Top Programs ABC 7 CBS 4 NBC 4 FOX 2
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4th Quarter Hits/Misses
HITS
MISSES

• HEROES (NBC)
• BROTHERS SISTERS (ABC)
• UGLY BETTY (ABC)
• SHARK (CBS)
• JERICHO (CBS)

• SIX DEGREES (ABC)
• SMITH (CBS)
• 20 GOOD YEARS (NBC)
• 3 LBS (CBS)
• DAYBREAK (ABC)
• STANDOFF (FOX)
• JUSTICE (FOX)
• VANISHED (FOX)

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Looking Ahead New Programming

• 5 NEW DRAMAS
• THE BLACK DONNELLYS NBC/MON 10-11P
• RAINES NBC/FRI 9-10P
• THE WEDDING ALBUM FOX/FRI 9-10P
• HIDDEN PALMS CW/MARCH 07-TBD
• OCTOBER ROAD ABC/MARCH07-TBD

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Looking Ahead New Programming

• 4NEW COMEDIES
• In Case of Emergency ABC/Wed 930-10P
• Knights of Prosperity ABC/Wed 9-930P
• Rules of Engagement CBS/Mon 930-10P
• The Winner FOX/March 07-TBD
• 4 NEW ALTERNATIVE SERIES
• Armed Famous CBS/Wed 8-9P
• Grease Youre The One That I Want NBC/Sun 8-9P
• Pussycat Dolls Present The Search For The Next
  Doll CW/ Feb 07-TBD
• On The Lot FOX/May 07-TBD

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Looking Ahead Returning Series

• ABC
• Lost (Drama) Wed 10-11P
• Dancing With the Stars (Reality) Mon 8P, Tue 8P
• CBS
• Jericho (Drama) Wed 8-9P
• The Amazing Race All-Stars (Reality) Sun 8-9P
• Survivor Fiji Islands (Reality) Thurs 8-9P

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Looking Ahead Returning Series

• NBC
• The Apprentice LA (Reality) Sun 9-10P
• Crossing Jordan (Drama) Sun 10-11P
• Scrubs (Comedy) Thurs 9-930P
• FOX
• 24 (Drama) Mon 9-10P
• Prison Break (Drama) Mon 8-9P
• American Idol (Reality) Tue 8-9P/Wed 9-10P

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ABCs Midseason Strategy

• COMEDYCOMEDY COMEDY
• Comedy remains a challenge ABC will return to
  solid comedies and add several new ones (Knights
  of Prosperity In Case of Emergency)
• Enjoy the success of Lost, Greys Anatomy, Ugly
  Betty Dancing With the Stars

GEORGE LOPEZ
GREYS ANATOMY
ACCORDING TO JIM
LOST
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CBS Midseason Strategy

• Sample a new comedy on Monday Rules of
  Engagement
• Launch a new reality series Armed Famous
  (Jericho)
• Stick with what works Jericho returns, Survivor
  Fiji the Amazing Race All-Stars

JERICHO
ARMED FAMOUS
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FOXS Midseason Strategy

• 24 and American Idol are two of FOXs most
  successful mid-season series theyre BACK! More
  Prison Break too!
• Will also launch one new comedy, The Winner, one
  new reality series, On the Lot and one new drama,
  The Wedding Album
• On the Lot is a contest for aspiring filmmakers
  (Steven Spielberg/Mark Burnett)

The Wedding Album
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American Idol
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NBCS Midseason Strategy

• What a difference a year makes rebounding from
  3rd place a year ago, NBC will continue to
  improve its positioning
• 3 favorites return The Apprentice, Crossing
  Jordan Scrubs
• 3 new series, The Black Donnellys, Raines
  Grease

The Apprentice
The Black Donnellys
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CWs Midseason Strategy

• Defining its brand...Finding its audience
• Launch a new reality series with the Pussycat
  Dolls
• Launch a new soap-like drama, Hidden Palms