Adult Recruitment

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Adult RecruitmentSelling Scouting
District Development Day January 2008
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Session Content

• What are we selling?
• How is Scouting relevant today?
• How can we sell Scouting?
• Group Task
• Practical Examples
• Selling Scouting checklist
• Available resources

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What is Scouting?

• What do we do in Scouting?
• What can you tell people about Scouting?
• Why did you join Scouting?
• Why should other people join Scouting?
• How was Scouting sold to you?

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The essence of Scouting
Brand essence Adventure What we do What we
deliver Offer challenge (we challenge you) We
enrich lives Tone of voice Strap-line Challeng
ing Simple Be prepared Real Fun Behaviours
Fun, Friendship, Inclusive, Confident, Trusted
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Where does Scouting fit in today?

• Busy Lives
• Working Patterns
• Family Life
• Childrens and Adults Activities
• More activities available for young people
• Time for Community?

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Where does Scouting fit in today?

• Boy, 14, admits raping four girls in park
• Girl,11, smokes heroin for 3 months
• Teenager found guilty of racist murder
• Girl admits attack on 5-year-old
• Millions of young people on wrong side of the
  law
• Healthy Young People in the UK are nearly extinct.

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How can we sell Scouting?

• What are we trying to Achieve?
• More leaders?
• More young people?
• Increased profile in community?
• Who are our target audience
• How do we reach them?
• How do we appeal/engage these people?
• Effectiveness
• Can we involve other groups/districts to give us
  a bigger presence?
• Are we using the right people to sell Scouting?
• Review

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How can we sell Scouting Group Task

• Each group will be given a scenario by their
  facilitator. You have 15 mins to create an
  outline plan for your scenario

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Examples Selling Scouting
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(No Transcript)
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Some quotes

• Scouting is an adventure because you get to do
  the silliest things. Last year we played human
  skittles. You have to fall over if the ball
  touches you. But my friend Vicky - she wouldnt
  fall over! Claire, aged 12
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• Scouting is an adventure because we do all
  sorts. We tie up ropes, we go climbing, we build
  stuff - like bridges. The 2nd Cheshire are the
  best!
• Josh, aged 11
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• All you have to do is look at the kids to know
  theyre having an adventure. Scout camps are a
  time for them to run loose and be themselves.
  Theres always new things for them to do. Mind
  you, theres always plenty for us to do too!
• Chris Allen, Leader
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• Scouting is an adventure because its something
  different. One day youre gorge walking, the next
  youre caving or canoeing Eskimo style. I can
  only speak for myself, but each year it gets
  better and better.
• Martyn, aged 14
•  

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Some strap-lines
Scouting makes life an adventure
again.'   'Rejoin the adventure.'    '2.4
children? No - I'm happier with 24.'   '10 bins,
4 planks of wood, 3m of rope and a river full of
crocodiles. Sounds like a normal Tuesday
night.'   'You don't need to travel to the other
side of the world to make a difference.'
   'Look forward to putting something back.'
    'A few hours of your time can make years of
difference.'
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Examples

• Presentations in schools
• Local events
• No Local event? Start one?
• 2007!
• Universities
• Invites to internal and external people

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Some Thoughts.

• Some activities and achievements we see as normal
  will get you media interest
• Be honest with people Its not 1 hour a week is
  it?
• Are we ready for the influx of volunteers and
  young people?
• Share your experiences
• One message

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Some of the resources support available

• Join the Adventure Recruitment Leaflets
• Sectional recruitment posters
• www.scoutbase.org.uk
• www.scouts.org.uk
• Everyday Adventure pack
• Information Centre 0845 300 1818
• FDO

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Key Statements

• Think about...
• What are you selling and to who
• Whats the best way to attract attention
• Who is going to sell Scouting best
• Review and share

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Adult Retention
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Why do adults join Scouting?
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Why do adults leave Scouting?
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So what can we do about it?