The Future of RURAL TOURISM

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The Future ofRURAL TOURISM
Odin Brudie DCED Office ofEconomic
Development Alaska Village Initiatives Rural
Small Business Conference
Anchorage February 18, 2004
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The Future ofRURAL TOURISM
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The Future ofRURAL TOURISM

• Fall/Winter 2002-2003
• 252,600 total arrivals
• 34 Visitors 66 Alaska residents
• Business Only (44) most common purpose
• followed by Visiting Friends and Relatives
  (25)

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The Future ofRURAL TOURISM

• Summer 2003
• 1,785,200 total travelers
• 73 Visitors
• 75 Visiting for Vacation/Pleasure

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The Future ofRURAL TOURISM
Tourism Travel Sales in Alaska
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The Future ofRURAL TOURISM
Future of Rural Tourism - diverse opportunities

• Public Lands
• Private Land
• Geotourism
• Adventure Travel
• Resident Travel

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The Future ofRURAL TOURISM

• Public Land
• Land Managers
• Synergies

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The Future ofRURAL TOURISM
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The Future ofRURAL TOURISM
Private Land

• Shareholders
• Partners

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The Future ofRURAL TOURISM
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The Future ofRURAL TOURISM
Most tourism activities are based on resources
held in common
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The Future ofRURAL TOURISM
ADVENTURE TRAVEL soft to extreme
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The Future ofRURAL TOURISM
RESIDENT MARKET Alaskans Travel Too
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The Future ofRURAL TOURISM
ASSESSMENT

• Stakeholders
• Consultation

• SEASONS
• target yours
• target theirs
• predictable

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The Future ofRURAL TOURISM
Bundle
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The Future ofRURAL TOURISM
EVENTS
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The Future ofRURAL TOURISM
Package the Experience
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The Future ofRURAL TOURISM
Community Support Participation
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Southeast Alaska Trail System (SEAtrails)A
Regional Community-Led Partnership
THE RESOURCE
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The Future ofRURAL TOURISM
Anaktuvek Pass Tours - Arctic Circle Tours
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The Future ofRURAL TOURISM
CULTURE CAMP
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AlaskaHost Program
Introduction
This customer service training program was
designed to assist communities and businesses in
putting the best foot forward, by training
workers and setting standards of professionalism
in the visitor industry.
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The Future ofRURAL TOURISM
Odin Brudie DCED Office ofEconomic
Development Alaska Village Initiatives Rural
Small Business Conference
Anchorage February 18, 2004