Most recent 'Dancing with the Stars' winner, Olympic Gol

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• NOTE TO PRESENTER Throughout this slide set,
  there are suggested talking points in the notes
  section of each slide. Feel free to use these
  suggested points, as needed, when presenting.
• Additionally, throughout this presentation,
  youll find several faces of influenza. Please
  review these slides, which serve to humanize the
  importance of influenza immunization. Based on
  your audience, determine if you would like to
  discuss any or all of these individuals and their
  stories.
• Please delete or hide the slides you dont want
  when presenting to your audience.

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Influenza, A Growing Public Health Concern,
andThe Need for Increased Immunization in
insert city or countyinsert presenter name
and titleinsert date
3
Key Facts about Influenza

• Influenza, or the flu, is a serious respiratory
  illness not the common cold
• Symptoms include1
• Fever (usually high)
• Headache
• Extreme tiredness
• Dry cough and/or sore throat
• Runny or stuffy nose
• Muscle aches
• Stomach symptoms (eg, nausea, vomiting, diarrhea,
  etc)
• Complications include1
• Pneumonia
• Sinus and ear infections
• Worsening of chronic medical conditions, such as
  asthma and diabetes
• Influenza and its complications are serious. On
  average, 36,000 individuals die each year and
  about 226,000 people are hospitalized1

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Immunization Throughout the Entire Influenza
Season is Beneficial and Recommended
Reference 1. CDC. Prevention and control of
influenza recommendations of the Advisory
Committee on Immunization Practices (ACIP), 2008.
http//www.cdc.gov/mmwr/pdf/rr/rr57e717.pdf.
Accessed May 1, 2009.
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Key Facts about Influenza

• How does it spread?
• Influenza spreads from person-to-person mainly
  through coughing or sneezing, or sometimes
  through touching something with the virus on it
• Healthy adults may be able to infect others 1 day
  before getting symptoms and up to 5 days after
  contracting the disease
• Infected persons can spread the disease to others
  without knowing they are infected or while they
  are sick with influenza1

Reference 1. CDC. Prevention and control of
influenza recommendations of the Advisory
Committee on Immunization Practices (ACIP), 2008.
http//www.cdc.gov/mmwr/pdf/rr/rr57e717.pdf.
Accessed May 1, 2009.
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Impact of Influenza A Public Health Concern

• Influenza, or the flu, can affect anyone
• Combined with pneumonia, influenza is the eighth
  leading cause of death in the US1
• More than 30 million persons seek medical
  attention for an influenza-related illness each
  year
• Nearly 250 million Americans are recommended for
  annual influenza vaccination by the Centers for
  Disease Control and Prevention (CDC), including
  close contacts of people recommended for annual
  influenza vaccination, such as2,3
• Anyone who wants to prevent influenza
• Children 6 months18 years of age
• People 50 years of age and older
• Women who will be pregnant during the influenza
  season
• Adults and children with chronic medical
  conditions, such as asthma, chronic obstructive
  pulmonary disease (COPD), heart disease, weakened
  immune system, diabetes, and others
• Residents of long-term care facilities and
  nursing homes
• More than 4 out of 5 people fall within the CDC
  guidelines for annual vaccination against
  influenza2,4

References 1. CDC. Table 7 Deaths and death
rates for the 10 leading causes of death in
specified age groups, 2005. http//www.cdc.gov/nch
s/data/hestat/ preliminarydeaths05_tables.pdfB.
Accessed May 1, 2009. 2. CDC. Prevention and
control of influenza recommendations of the
Advisory Committee on Immunization Practices
(ACIP), 2008. http//www.cdc.gov/mmwr/pdf/rr/rr57e
717.pdf. Accessed May 1, 2009. 3. CDC.
Provisional recommendations for the prevention
and control of influenza (2009-2010 influenza
season). http//www.cdc.gov/vaccines/recs/provisio
nal/ downloads/influenza-feb-2009-508.pdf.
Accessed May 1, 2009. 4. US Census Bureau. US
POPClock Projection. http//www.census.gov/
population/www/popclockus.html. Accessed May 1,
2009.
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Impact of Influenza A Public Health Concern

• Between insert figure see notes section of
  this slide and insert figure see notes
  section of this slide insert city or county
  area residents will suffer from influenza in an
  average year
• Direct and indirect health-care costs of
  influenza each year in US is 15 billion1,2

References 1. Nichol KL. The efficacy,
effectiveness and cost-effectiveness of
inactivated influenza virus vaccines. Vaccine.
200321(16)1769-1775. 2. Nichol KL, Lind A,
Margolis KL, Murdoch M, McFadden R, Hauge M,
Magnan S, Drake M. The effectiveness of
vaccination against influenza in healthy, working
adults. N Engl J Med. 1995333889-893.
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Recommendations Target Many People

• There are many faces of influenza people who
  should be immunized against influenza every year.
  The CDC recommends annual immunization for1
• Those in high-risk groups who are at risk for
  developing serious complications from the
  disease
• Anyone who wants to prevent influenza
• Children 6 months18 years of age
• People 50 years of age and older
• Women who will be pregnant during the influenza
  season
• Adults and children with chronic medical
  conditions, including
• Asthma
• Chronic obstructive pulmonary disease (COPD)
• Heart disease
• Weakened immune system
• Diabetes
• Reference

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Recommendations Target Many People

• Additional faces of influenza recommended for
  annual influenza vaccination by the CDC1
• Household contacts and caregivers of anyone in a
  high-risk group, including parents, siblings,
  grandparents, babysitters, and day care
  providers
• Residents of long-term care facilities and
  nursing homes
• Health-care workers who come in contact with
  patients

• Reference
• 1. CDC. Provisional recommendations for the
  prevention and control of influenza (2009-2010
  influenza season). http//www.cdc.gov/vaccines/rec
  s/provisional/downloads/influenza-feb-2009-508.pdf
  . Accessed May 1, 2009.

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Face of Influenza
Richard and Alissa Kanowitz, parents of Amanda
Kanowitz, who died from influenza-related
complications at 4 years of age
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Protection by Vaccination

• The CDC and leading health experts recommend
  annual immunization as the best way to protect
  against influenza, especially for high-risk
  groups1
• Influenza vaccine is safe and effective1
• Mild side effects are possible, but influenza
  cannot be contracted from the inactivated
  injectable vaccine
• Immunization throughout the entire influenza
  season is key to improving immunization rates
• Vaccination is beneficial throughout the fall,
  winter, and spring
• Reference
• 1. CDC. Prevention and control of influenza
  recommendations of the Advisory Committee on
  Immunization Practices (ACIP), 2008.

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Face of Influenza
Mario Linares, Hispanic over 50 years of age with
type 2 diabetes
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Protection by Vaccination

• According to 2007 CDC report, benefits of
  vaccination include1
• Preventing hospitalization and death among
  high-risk groups
• Preventing ear infections among children
• Decreasing missed days at work among adults

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Protection by Vaccination

• Vaccination typically begins in October and can
  continue through March1
• In most seasons, influenza virus activity peaks
  in February or March, so vaccination throughout
  the winter and spring is beneficial and
  recommended
• Using every opportunity to get vaccinated is also
  key to improving immunization rates
• Reference
• 1. CDC. Prevention and control of influenza
  recommendations of the Advisory Committee on
  Immunization Practices (ACIP), 2008.
• http//www.cdc.gov/mmwr/pdf/rr/rr57e717.pdf.
  Accessed May 1, 2009.

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Face of Influenza
Kristi Yamaguchi, Dancing with the Stars
winner, Olympic Gold Medal figure skater, and
mother of two children
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Barriers to Vaccination

• Few consumers are aware of the seriousness of
  influenza and the safety of the vaccine1
• According to recent studies, popular reasons
  given by adults in high-risk groups (1864 years
  of age) for not receiving influenza vaccine,
  include
• Concern for vaccine side effects
• Not aware of need for vaccination
• Lack of recommendations by health-care provider2
• Lack of consumer and health-care provider
  knowledge about vaccines2
• Vaccine not available
• Absence of well-care visits2
• References

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Need for Increased Immunization

• Influenza immunization recommendations are moving
  toward universal recommendations for 300 million
  Americans1,2
• With ample supply of vaccine, it is necessary to
  take steps to alleviate concerns over its safety
  and educate the general public of the seriousness
  of influenza and importance of annual
  immunization3
• Immunization throughout the entire influenza
  season is key to improving immunization rates

References 1. CDC. Prevention and control of
influenza recommendations of the Advisory
Committee on Immunization Practices (ACIP),
2008. http//www.cdc.gov/mmwr/pdf/rr/rr57e717.pdf.
Accessed May 1, 2009. 2. CDC. Provisional
recommendations for the prevention and control of
influenza (2009-2010 influenza season).
http//www.cdc.gov/vaccines/recs/provisional/downl
oads/influenza-feb-2009-508.pdf. Accessed May 1,
2009. 3. Fiore A. Influenza activity in the
United States, February 2007. Presentation at
ACIP. http//www.cdc.gov/vaccines/recs/acip/downlo
ads/min-feb07.pdf. Accessed May 1, 2009.
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Need for Increased Immunization

• Health experts suggestions for improving
  immunization include
• Education for consumers and health-care
  professionals via multiple formats
• Patient reminders to get immunized well into
  latter part of influenza season
• Enhanced access to vaccination clinics (eg,
  non-traditional settings, etc)
• The Faces of Influenza multi-year national public
  awareness initiative addresses several of these
  recommendations. It is an educational initiative
  of the American Lung Association, made possible
  through a collaboration with sanofi pasteur.

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Faces of Influenza Mission

• Mission
• Put a face on influenza and help Americans
  understand need for annual vaccination
• Create a new platform to speak about influenza to
  local consumers, public health agencies,
  community groups, businesses, health-care
  facilities, schools, etc
• Assist stakeholders and coalitions in their
  public health advocacy efforts
• Increase immunization rates at the regional and
  local level throughout the full immunization
  season

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Faces of Influenza Raising Awareness

• To highlight that anyone can be a face of
  influenza, the initiative involves famous and
  not-so-famous faces of influenza who fall into
  high-risk groups recommended for annual
  immunization, including winner of Dancing with
  the Stars and Olympic Gold Medalist Kristi
  Yamaguchi and actor Dean Cain

Parents of Amanda Kanowitz, who died from
influenzarelated complications at 4 years of age
Dean Cain, actor, father, and asthma sufferer
Kristi Yamaguchi, Olympic Gold Medalist and
mother of two children
Mario Linares, type 2 diabetic and over 50 years
of age
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Faces of Influenza Resources

• Faces of Influenza Web site (www.facesofinfluenza.
  org) includes
• Consumer education materials
• Health-care professional materials
• Media materials

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Faces of Influenza Resources

• Information and resources available on the Web
  site include
• Virtual and Digital Portrait Gallery
• Consumer Brochure
• Poster and Flyer
• Are you a Face of Influenza? Quiz
• Various Fact Sheets
• High-risk groups
• Importance of influenza vaccination
• Myths about influenza
• AND

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Faces of Influenza Resources

• The American Lung Associations Flu Clinic
  Locator
• General public can locate vaccination clinics in
  their local area throughout influenza season
• Provides date, time, and location of clinic as
  well as contact information for questions

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Face of Influenza
Dean Cain, Superman on ABCs Lois and Clark,
father, and asthma sufferer
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• QUESTIONS?

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• Thank You!