BUSINESS PLAN

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BUSINESS PLAN for TRAVEll AGENCY by
Jovanovic Kristina Valjevo 27.06.2005
All over the world
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COMPANY DESCRIPTION

• All over the world is travel agency where you
  can buy airline tickets,room nights,tours,
  cruises and all-inclusive vacations.We negotiate
  special deals with leading airlines, hotels,
  resorts and cruises -- the brands that you know
  and trust -- to offer you amazing bargains. We
  are a privately held company and we have a small
  corporate centre in Valjevo, with five offices in
  three locations throughout the country.

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ORGANISATION AND MANAGEMENT

• The president of the company is Kristina
  Jovanovic
• Our Board, comprising the Chief Executive, five
  executive directors including seventeen employees
  who are happy to work with individual clients as
  well as with groups - we are here to listen to
  wishes of our clients and prepare an individually
  taylored program for them. The All over the world
  team is experienced in the travel business. All
  members have over five years experience.
  Moreover, they are willing to sacrifice extra
  time and effort to build a successful business.

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SERVICES

• All over the world is a full service agency
  which sells standard travel agency goods and
  services, with a lot of advice, information,
  modern solutions and with description of
  destinations all over the world. The added value
  of All over the world 's offering is its
  knowledge and expertise, competitive rates, and
  specialty focus on adventure travel, which
  translate into increased satisfaction for the
  customer. Adventure travel activities are a
  specialized product, and first-hand knowledge of
  these activities is necessary in order to
  effectively promote and sell them because some
  potential customers are unsure of the location
  they wish to reach.

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Financials

• Our main investorsKomercijalna banka AD Beograd
  but we have our own capital to start the
  business.
• The company's estimated sales for the first year
  of operations is 534,607 euro, increasing 10
  annually for the next two years .
• We Think That one of the best ways to establish
  cost goals for annual planning is to benchmark
  our costs with other firms in our industry
• All over the world does not require a deposit and
  it includes some extras
• Trip Cost Trip Cancellation Interruption
• 500 euro Travel Delay (100 maximum per day)
• 1,000 euro Baggage and Travel Documents
• 100 euro Baggage Delay
• 10,000 euro Medical Expenses
• 20,000 euro Emergency Medical Transportation

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Competition

• In the travel industry, as in other industries,
  there are large national chains.
• All over the world has approximately 20
  immediate competitors throughout the country. The
  main competitors are
• Travel agency based in Valjevo ,
• Argus Tours based in Belgrade,
• Duga Travel based in Belgrade and
• Euro Tours based in Nis.

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MARKET ANALYSIS

• The travel and tourism market is separated into
  two main categories, business and leisure travel.
  Each contribute about 45 to total revenues. The
  remainder of revenues are generated from combined
  business/leisure trips. The market is further
  separated into domestic and international travel.
  Domestic travel accounts for approximately 30 of
  industry revenues.
• Adventure travelers are slightly more likely to
  be men aged 18-34. However an increasing number
  of adventure travelers are women (some statistics
  suggest that women comprise 49 of the adventure
  market). Men on average spend more than women on
  their adventure travels.All over the worlds
  primary customers are married couples, ages
  25-35, with children and household incomes over
  50,000 euro .

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Promotion strategics

• Our promotion strategics including
• brochures with main information about us and
  descriptions of destinations,
• magazines. For examples advertising in Travel
  magazine has become infallible for companies who
  plan their advertising campaigns
• Google web site
• TV advertising