VISIT WALES

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VISIT WALES

• THE FUTURE 2009 ONWARDS
• Bev Jenkins
• Media and Promotions Manager

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Marketing Department
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Campaigns
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Networks
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VISIT WALES PR TEAM/CAMPAIGNSGEOGRAPHICAL MARKETS

• UK AND IRELAND
• EUROPE
• - France
• - Belgium
• - Netherlands
• - Germany
• - US and North America

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Priority Champion Areas?

• Walking
• Green
• Adventure/Activity
• Mountain Biking
• Fishing
• Food
• Ryder Cup Exploitation
• Golf
• Culture/Heritage
• Business Travel

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FUTURE DEVELOPMENTS- WALKING

• Walking to be integrated in Campaigns in UK and
  Overseas (brochures etc)
• PR support for Walking (Champion Area)
• Coastal Path development (Open 2012)
• Dev of Rights of Way Plan
• (Jane Davidson)
• Development of digital approach

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WORKING WITH VISIT WALES

• Marketing/PR
• New ideas, products, events to
• traveltradewales_at_wales.gsi.gov.uk
• Development
• Jim Embrey and Team, Visit Wales

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Visit Wales Updates
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Visit Wales Updates
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Visit Wales Updates
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Visit Wales Updates
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Visit Wales Updates

• Via Email (monthly) and specific emails sent on-
• - Campaigns
• - PR Support
• - Business support and training
• - Plans
• - Advertising Opps
• - Visit Wales Events
• - News updates