Breakfast in the Sun

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  --Breakfast in the Sun

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Chinese Breakfast RestaurantsStrategic Plan
By Quan, Minh, Aaron, Brian
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Vision

• Provide a convenient cultural breakfast
  experience.

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Value Proposition
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Excellent Chinese cuisine we will select the
cook careful

• This is the most
• important part of our
• business.
• We will pay them
• higher than any
• other staff.

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No other Chinese breakfast restaurants

• There are only 4 same kind of restaurants in the
  city

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Convenient

• Can Carry Out
• Similar to Mcdonalds drive through

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Marketing Concept

• Competitive Advantage - few competitors,
  signature dish
• Target Market - Seniors, business persons,
  weekend families
• Product - breakfast and lunch
• Price - inexpensive to moderate
• Promotion - Spotlight Cable Advertising,
  signature dish
• Place - China Town, Chicago

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Marketing Concept

• Competitive Advantage - few competitors,
  signature dish
• Target Market - Seniors, business persons,
  weekend families
• Product - breakfast and lunch
• Price - inexpensive to moderate
• Promotion - Spotlight Cable Advertising,
  signature dish
• Place - China Town, Chicago

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Ownership Model

• Partnership of all four owners
• Quan, Minh, Aaron, Brian

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Organization of Business
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Schedule

• Hours 6am-1pm daily

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The End