The 9 Commandments

1
The 9 Commandments
NINE!

• Adapted from High Impact Videos
• By John Morley

2
1st Commandment

• Thou shalt make it quick and snappy.
• The get to the point commandment.

3
2nd Commandment

• Thou shalt introduce, demonstrate and reinforce.
• The Three T's commandment.

4
3rd Commandment

• Thou shalt knowth thine audience as thy knowth
  thineself.
• The research your audience commandment.

5
4th Commandment

• Thou shalt respect the intelligence of thine
  audience.
• The write for your equals commandment.

6
5th Commandment

• Thou shalt express all features and all ideas as
  benefits unto thine audience.
• The become an advocate for your audience
  commandment.

7
6th Commandment

• Thou shalt involve the hearts and souls of thine
  audience.
• The create an emotional experience commandment.

8
7th Commandment

• Thou shalt illustrate how others have embraced
  thine message and prospered.
• The tell a people story commandment.

9
8th Commandment

• Thou shalt not be pompous and obscure.
• The get off your high horse commandment.

10
9th Commandment

• Thou shalt use thine medium to its fullest.
• The death to talking brochures commandment.