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The 9 Commandments

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Thou shalt express all features and all ideas as benefits unto thine audience. ... Thou shalt involve the hearts and souls of thine audience. ... – PowerPoint PPT presentation

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Title: The 9 Commandments


1
The 9 Commandments
NINE!
  • Adapted from High Impact Videos
  • By John Morley

2
1st Commandment
  • Thou shalt make it quick and snappy.
  • The get to the point commandment.

3
2nd Commandment
  • Thou shalt introduce, demonstrate and reinforce.
  • The Three T's commandment.

4
3rd Commandment
  • Thou shalt knowth thine audience as thy knowth
    thineself.
  • The research your audience commandment.

5
4th Commandment
  • Thou shalt respect the intelligence of thine
    audience.
  • The write for your equals commandment.

6
5th Commandment
  • Thou shalt express all features and all ideas as
    benefits unto thine audience.
  • The become an advocate for your audience
    commandment.

7
6th Commandment
  • Thou shalt involve the hearts and souls of thine
    audience.
  • The create an emotional experience commandment.

8
7th Commandment
  • Thou shalt illustrate how others have embraced
    thine message and prospered.
  • The tell a people story commandment.

9
8th Commandment
  • Thou shalt not be pompous and obscure.
  • The get off your high horse commandment.

10
9th Commandment
  • Thou shalt use thine medium to its fullest.
  • The death to talking brochures commandment.
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