League of Women Voters Member Recruitment Initiative

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League of Women Voters Member Recruitment
Initiative

• LWVUS National Council
• Washington, DC
• June 2007

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Membership Recruitment Initiative

• Five pilot sites / Six control sites
• Targeting retirement-aged (50-65 years old),
  educated women who have been engaged in civic
  issues in the past.
• Unique messages and outreach strategies tailored
  to connect with this group

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Target Demographic

• Target is compatible with the existing membership
  of many local Leagues.
• Positioned to immediately add value to the work
  that local Leagues are engaged in today!
• The low hanging fruit

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Membership Recruitment Initiative

• How are we
• reaching them?
• Communicate the UNIQUE value of LWV membership
• Asking others to join
• Doing that in all communications activities

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Membership Recruitment Initiative

• Values to tap
• Want communities to be strong, safe and healthy
• Want to have an impact outside the home after
  retirement
• Want to continue to have opportunities to serve
  as a leader

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Membership Recruitment Initiative
All five of the pilot Leagues met their
membership increase goal of net 5 growth within
six months!
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Key Findings

• What have we learned?

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Next Steps
Partnering with State Leagues
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Get Involved

• What can you bring back to your League?
• Participate in the Storybank. Brochures were
  provided in your packets.
• Submit an application to be one of the states
  involved in year II.
• Make every member a membership ambassador, every
  activity a recruitment opportunity and ASK people
  to JOIN!

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QA