Heirloom Sporting Goods, Inc.

1
Heirloom Sporting Goods, Inc.

• Stockholders Meeting for the Third Quarter of the
  Year 2005

2
State of Union

• Heirloom sporting Goods principal strategy is
  to create shareholder value through the
  acquisition of more unique sporting goods as well
  as development of more retail stores in malls
  throughout the United States. Our primary measure
  of success is the total return achieved by its
  shareholders over time. With a 15-year
  shareholder total return of 23.9 (annualized
  total return with dividends reinvested),
  Heirlooms financial performance surpasses the
  return delivered by the SP 500 - which achieved
  a 9.3 annualized return over 25 years.

3
Stock Change Over the Quarter
4
Where Do We Go From Here?

• 1 Store opening in September 2005 at Town Center
  Mall
• 2 Stores opening at Gwinnett Place Mall and Arbor
  Place Mall in January 2006

5
What does this mean for our company?

• 25 increase in revenue in the next quarter
• 50 increase in revenue in the next 3 quarter
• Will create 20 more jobs

6
How Else Will We Get There?

• Continued 1 Customer Satisfaction
• Update software
• Allow us to better serve our customers
• Allow us to track our inventory better
• Implement a new and better inventory tracking
  system

7
Ratings among current customers

• Current customer service rating is 85.8
• Next quarter we want to be at 87.9
• 1st quarter we want to be at 90.5

8
How do we get there

• Hold a customer appreciation day
• Have training classes on customer satisfaction
• Have more sales associates on the floor
• Happy customers means more dollars in the
  stockholders pocket

9
Implementing New Technology

• Heirloom Microchip Customer Tracking Cards (or
  the Heirloom Discount Program)
• This new implementation allows for a more
  accurate demographic of our buying cliental.

10
Kroger

• Many other business have used this technology to
  gain customer insight. The Kroger card lets the
  company know more about their customers and what
  they buy.
• This competitive advantage would give our company
  better ideas of the buying trends of each
  customer.

11
How to get a shoppers card

• How can I sign up for a Heirloom Shoppers
  Card?Heirloom plus Card applications are only
  available at the store. Signing up is very
  simple. Stop by the customer service desk before
  you begin shopping and ask for an application. It
  takes only a few moments and your savings will
  begin on that very trip.
• Will Heirloom sell my personal information?We
  value your trust and privacy. The data we gather
  from your use of the Shoppers Card is solely by
  the Heirloom Sports to reward loyal shoppers
  with special mailings and coupons directed to
  their particular shopping habits. Your
  information will not, under any circumstances, be
  sold to any service or manufacturer.
• If I lose my Heirloom Plus Card, can anyone get
  my personal information?Heirloom Co. has
  established a strong commitment to protect our
  customers privacy. Your information is not kept
  on-hand at the store, in fact, only a few
  individuals within the Heirloom organization have
  access to your information.

12
Virtual Reality Batting onsite

• Heirloom is introducing in 2006, a virtual
  reality station to assist in baseball swinging
  patterns. Our new baseball lab will enlighten
  Mobiles young baseball stars.