Alison Morby

1

• Alison Morby
• Physical Activity Development Manager
• Kirklees Council Culture Leisure Services

2
WHAT IS SITARA?

• Physical activity opportunity for women to
  improve health and well being, along with
  community cohesion
• Batley Baths Recreation Centre
• Swimming, aquafit, gym workouts, netball,
  basketball, badminton, table tennis, aerobics,
  circuits, dance, sauna/steam, social opportunity
• 1997

3
ISSUES FOR CONSIDERATION WHEN DEVELOPING SITARA

• Partnerships
• Aims/objectives
• Appropriate activity
• provision, facilities
• and staff
• Child care
• Pricing policy

• Marketing
• Clothing policy
• Support mechanisms
• Evaluation
• Funding
• Sustainability

4
PARTNERSHIPS

• Kirklees Council
• NHS Kirklees
• Kirklees Active Leisure
• Healthy Batley
• Local community representatives
• Local GP

5
APPROPRIATE ACTIVITY PROVISION, FACILITIES STAFF

• Activities - variety (consultation)
• - spa facilities
• - use of music
• - appropriate level
• Facilities - women only building
• - no viewing
• - accessible
• - childcare
• Staffing - women only
• - South Asian women swim teacher
• - co-ordinator
• - peer mentors/buddies

6
MARKETING

• Branding
• Use of imagery
• Key messages/benefits
• Marketing techniques - leaflets/posters
• - appropriate media
• - community newsletters
• - word of mouth
• Languages?

7
SUPPORT MECHANISMS

• Co-ordinator
• Champions
• Buddies/Motivators
• Physical Activity Development Officers
• User Groups

8
WHY IS SITARA SUCCESSFUL?

• Sitara is successful for a number of reasons
• Identified need
• Consultation and involvement of local women
• Partnership working
• A varied, flexible programme
• Appropriate staffing
• Appropriate marketing
• Appropriate pricing policy
• Evaluation methodology
• Strategy/policy links

9

• For more information contact
• alison.morby_at_kirklees.gov.uk