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History of Hospitality and Tourism

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... for Sports (Olympics), Health (Roman Baths), Commerce (Inns), and Vacation. ... By 13th Century, with Marco Polo, most travel was for commerce. ... – PowerPoint PPT presentation

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Title: History of Hospitality and Tourism


1
History of Hospitality and Tourism
  • Mgt 357 Summer, 08
  • Galbraith

2
Brief History of Travel and Tourism
  • Ancient Times, Travel for Sports (Olympics),
    Health (Roman Baths), Commerce (Inns), and
    Vacation.
  • Medieval Times, Travel for Religious Pilgrimages
    and Health.
  • Monasteries-600 yrs
  • By 13th Century, with Marco Polo, most travel was
    for commerce.
  • 15th Century Renaissance for cultural (Paris,
    Venice, Vienna, etc.)
  • Modern times for fun and pleasure

3
Nature of Travel and Tourism
  • U.S. Breakdown
  • Lodging - 17
  • Food Beverage - 26
  • Transportation - 38
  • Tourism Retail - 8
  • Activities - 10
  • Size
  • Domestic and International Tourism accounts for
    14 of World economy
  • Fastest growing segment in world
  • 3rd largest segment in U.S.

4
Travel Motivators
  • Economic Trends
  • Early retirement
  • Longer life spans
  • Shorter work week
  • More leisure time
  • Greater disposable income
  • Greater mobility
  • Smaller families
  • Different spending patterns
  • Conventions, visiting, business, health,
    migration to warmer climate, rest and relaxation,
    theme parks, sports events, sightseeing,
    education, finding roots, special events, escape.

5
Tourism Development
  • Evolutionary Models
  • 1) Discovery
  • 2) Development -- upper class
  • 3) Mass development
  • 4) Decline?
  • Personality of Travelers Models
  • Planning Models of Tourism
  • Destination is product
  • promotion
  • design
  • pricing
  • package
  • Tourist is consumer
  • Process managed at community level
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