History of Hospitality and Tourism

1
History of Hospitality and Tourism

• Mgt 357 Summer, 08
• Galbraith

2
Brief History of Travel and Tourism

• Ancient Times, Travel for Sports (Olympics),
  Health (Roman Baths), Commerce (Inns), and
  Vacation.
• Medieval Times, Travel for Religious Pilgrimages
  and Health.
• Monasteries-600 yrs

• By 13th Century, with Marco Polo, most travel was
  for commerce.
• 15th Century Renaissance for cultural (Paris,
  Venice, Vienna, etc.)
• Modern times for fun and pleasure

3
Nature of Travel and Tourism

• U.S. Breakdown
• Lodging - 17
• Food Beverage - 26
• Transportation - 38
• Tourism Retail - 8
• Activities - 10

• Size
• Domestic and International Tourism accounts for
  14 of World economy
• Fastest growing segment in world
• 3rd largest segment in U.S.

4
Travel Motivators

• Economic Trends
• Early retirement
• Longer life spans
• Shorter work week
• More leisure time
• Greater disposable income
• Greater mobility
• Smaller families
• Different spending patterns

• Conventions, visiting, business, health,
  migration to warmer climate, rest and relaxation,
  theme parks, sports events, sightseeing,
  education, finding roots, special events, escape.

5
Tourism Development

• Evolutionary Models
• 1) Discovery
• 2) Development -- upper class
• 3) Mass development
• 4) Decline?
• Personality of Travelers Models

• Planning Models of Tourism
• Destination is product
• promotion
• design
• pricing
• package
• Tourist is consumer
• Process managed at community level