LIFE LENDERS Lend a pint, and save a life

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LIFE LENDERSLend a pint, and save a life!
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Leah Ciolek
Would you donate blood to save her life?
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Background The Need

• Someone in the world needs blood every 3 seconds
• Shortages back to pre-9/11 levels
• Source Health Medicine Week
• (Jan. 28, 2002)

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Study BasicsResearch Objectives/Hypotheses

• Attitudes males, females, freshmen, seniors,
  volunteers, non-volunteers
• Behaviors males, females, volunteers,
  non-volunteers
• Messages and media to promote blood donation
  among Lake Forest College students

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Research Procedures

• Secondary data periodicals,
• research reports
• Interviews regular blood donor,
• Red Cross worker
• Focus group 6 LFC students
• Survey convenience sample of
• 60 students

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Objective 1To compare attitudes of males
females

• Kieran Healy and John J. Burnett
• Donors tend to be male
• Focus group Favorable attitudes among both men
  and women
• Survey More favorable attitude among women, more
  fear among men, more awareness among men
• No significant difference exists between the
  attitudes of males females regarding blood
  donation

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Objective 2To compare behaviors of males
females

• Kieran Healy and John J. Burnett
• Donors tend to be male
• Focus group No significant difference
• Survey More women than men (70, compared to
  57) had never donated among frequent donors,
  gap disappears
• Significant difference between the behaviors of
  males females regarding blood donation

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Objective 3To compare attitudes of freshmen
seniors

• Focus group Age not a determining factor
• Survey More awareness among seniors, more fear
  among seniors, greater understanding of the
  severity of shortages among seniors
• No significant difference between two groups, but
  freshmen need to be educated on the subject of
  blood shortages

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Objective 3To compare attitudes of freshmen
seniors

• Application to media plan
• Include STATISTICS about the demand for blood on
  posters advertising blood drives

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Objective 4To compare attitudes of volunteers
and non-volunteers

• Kieran Healy No correlation between volunteering
  and donating blood
• Focus group Positive attitudes about
  volunteering dont impact attitudes about blood
  donation
• Survey No significant difference
• Act of volunteering is not connected to the act
  of donating blood

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Objective 5To compare behaviors of volunteers
and non-volunteers

• Secondary data and focus group no connection
  between volunteering and blood donation
• Survey 64 of volunteers had donated blood 64
  of non-volunteers had donated blood
• No significant difference between donating
  behaviors of volunteers and non-volunteers

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Objective 6MEDIA PLAN

• John J. Burnett Use testimonials as promotional
  tools
• Red Cross worker Find a poster child from
  among the college population
• Focus group People want to see how theyre
  actually helping

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Objective 6MEDIA PLAN

• Hold on-campus blood drives at times that are
  convenient for students
• Survey Timing and place can be
  inconvenient, The times held make it difficult
  for everyone to make it
• Make blood drives more appealing to students
  (provide T-shirts, balloons)
• Survey Considergiving away T-shirts

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Objective 6MEDIA PLAN

• Include statistics and information about
  eligibility on posters advertising blood drives

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Objective 6MEDIA PLAN

• Acknowledge and address students fears
• Use web site to communicate general info. about
  donating, times/places of blood drives
• To spread the address, use radio, email, TV

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Are YOU Ready to Donate?

• Patients and victims around the country will
  thank you for giving
• the gift of life!