Prevention as challenge for the healthcare sector

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• Prevention as challenge for the healthcare sector

A.W.A.M. Broos Executive Board Orbis Medical and
Healthcare Group
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Orbis Medical and Healthcare Group

• Orbis operates
• - Maaslandhospital
• - 10 independent and
• assisted living homes
• - Homecare organisation
• - Mental health organisation
• 5700 employees and a turnover of 250 million
  euros
• One of the largest employers in the region of
  Limburg, The Netherlands

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• Outlook

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Demografic developments inthe region of Limburg

• Decreasing number of youths (-28 in 2035)
• Rapid aging of population (40 in 2035)
• People leaving area

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• Cure and Care
• Increasing complexity of care
• Increase of chronic diseases (diabetes,
  Alzheimer)
• Growth in use nursing care and homecareservices
• Increasing demand for preventive care
• Economy
• Traditional industrial sectors are foundering
• Limburg has strong healthcare and tourists
  sectors
• Growing silver economy offers market
  opportunities for products in such areas as
  lifestyle, housing, care, wellness and leisure

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• Employment
• Decreasing labourmarket
• Stimulate productivity by healthy living
• Lifestyle change towards a sustainable life

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Transition (1)

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Transitie (2)

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• Program Healthy Living in
• South-Limburg
• Social Economical Transformation of the
  healthcare sector in Limburg

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Scope Program Healthy Living in South-Limburg
Healing Hills
wellness
healthcare
Medical tools
Hospitality and hotels
Real Estate
Food
Product-marketcombinations
Community Concept
Heavenly Life
Healthy Living
Product-marketcombinations
Wellness
Integrated area development
infrastructure/ICT/chaincommunication
Marketing/branding
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• Prevention Wellness
• Prevention care in a touristical setting
• Healthy fealing of body and mind
• Healthcheck and lifestyle programs
• Beauty and Wellness treatment
• Relaxation programs
• Movement and exercise arrangement
• Healing Hills
• Packages for elective surgery with a
• vitality and recovery program
• (broker between customer, hotel and caresector)

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• Heavenly Life
• Residential care environments in selected
  monasteries
• Touristic concepts in historic farmsteads
• (care, culture, bed en breakfast)
• Integrated Living Community
• Integrated community for living, services,
  recreation and cure and care

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Long distance care teleservices and domotica

• Stimultating independent living
• Less dependency of chronic patients on hospital
• Efficient use of medical specialist capacity
• Efficient use of workforce

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Long distance careconcept
Specialist
Hospital
telemonitoring
Diagnosis
Patient mobile
Pharmacy
broadband
Telecenter
GP
Homecare
Telenurse
familysupport
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Conclusions

• Demographic, economic, care/cure and labourmaket
  developments leading to a transition in the
  healthcare sector
• Growing Silver Economy offers opportunities for
  products in areas as lifestyle, housing, care,
  wellness and leisure
• Integrated area development, infrastructure, ICT
  and marketing branding are important issues to
  support

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Contact
Orbis medical and healthcare group A.W.A.M.
(Guus) Broos Executive Board P.O. Box 5500 6130
MB Sittard The Netherlands Phone 31 46
4597611 E-mail rvb_at_orbisconcern.nl www.orbisconce
rn.nl