ASU Athletics for Anheuser Busch

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United States Air Force Academy
Cross into the Blue
For more information or questions contact
Michelle Wilson
Falcon Sports Marketing
719-333-3437
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The Marketing Benefits of The United States Air
Force Academy Athletics

• Distinction Prestige
• Your business is special, and the competition is
  fierce for
• customers. The average consumer is hit by over
  2000
• commercial messages each week. Only a handful
  enjoy the
• prestigious alignment with The United States Air
  Force
• Academy. In the eyes of your customer, the
  Falcons will
• separate you from your competition.

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The Marketing Benefits of The United States Air
Force Academy Athletics

• Consistent Advertising
• The high interest level of Air Force Academy
  Athletics sports
• listeners, plus the foreground nature of sports
  broadcasts,
• assures high listener attention. Your advertising
  message will be
• heard and acted upon. Falcon Sports Marketing
  will broadcast the
• action of every Falcon football and mens
  basketball game, as well
• as countless womens basketball, hockey and
  baseball games.
• Your message will reach The United States Air
  Force Academy
• fans all year long, with a consistent, results
  driven marketing
• plan.

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The Marketing Benefits of The United States Air
Force Academy Athletics

• Advertising Loyalty
• Your partnership with The United States
  Air Force Academy will earn the allegiance
  of Falcon fans. And with a fan base of over
  300,000 there is substantial customer
  loyalty. Your partnership will build a
  profitable relationship with Falcon
  fans as well as establish new customers
  and repeat business.

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Your Chance to Support The United States Air
Force Academy

• And when you support USAFA, youve harnessed the
  most
• meaningful and results driven campaign available.
• You benefit by receiving
• Distinctive, prestigious sponsorship
• Large, responsive audience
• High sponsor recall
• Incredible selling climate
• Emotion of sports play by play
• Fan appreciation and loyalty
• Alumni Appreciation
• Maximum commercial impact
• Desirable upscale, educated consumer
• USAFA is the ideal way to reach the Front Range
  region...

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Air Force AthleticsMission Statement

• The objective of the Academy athletic program is
  to provide all cadets a realistic leadership
  experience in a mentally and physically
  challenging environment. This prepares and
  motivates cadets for a lifetime of service
  through physical education, fitness training and
  testing, intramural and intercollegiate athletic
  competition.
• The mission also includes generating a major
  portion of revenue necessary to operate a
  multi-million dollar athletic program and to
  promote the Academy to the nation through
  athletics.
• All cadets must participate in an intercollegiate
  or intramural sport throughout the academic year.
  There are
• 27 men's and women's intercollegiate sports,
  competing in the highly competitive Mountain West
  Conference.
• Furthermore, cadet-athletes enjoy some of the
  best facilities available anywhere. The cadet gym
  contains 12 squash courts 21 handball/racquetball
  courts and nine basketball courts. There are two
  swimming pools and four indoor tennis courts
  gymnastics, wrestling, fencing, boxing, aerobic
  fitness and judo rooms.
• The 5.6 million field house, considered one of
  the top sports structures in the country,
  contains a one-sixth mile indoor track with
  Astroturf infield. It is the home of the
  6,002-seat basketball/volleyball Clune Arena, a
  2,502 seat ice hockey rink, training rooms and
  lockers for varsity sports. Basketball and ice
  hockey are uniquely serviced by a common press
  box that overlooks both arenas. A spectator
  concourse separates the two areas and serves as
  access to the seating gallery for the indoor
  track, ticket offices, gift shop and concession
  stand.
• Falcon Stadium, in one of the most beautiful
  settings in the nation, seats more than 52,480
  for varsity football contests. Other outdoor
  facilities include 57 athletic fields (143 acres)
  for intercollegiate and intramural sports, two
  baseball diamonds and a 400-meter all-weather
  track. Eisenhower Golf Course, also located on
  the Academy, offers two 18 hole championship
  courses for varsity golf and cross country
  competition.

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Air Force Academy Athletics Colorado Springs, CO

• El Paso county recently
• surpassed the 500,000 mark,
• ranking as the 80th largest city in
• the US and the 18th fastest
• growing.
• The Air Force Academy is a quick
• 45 miles from the Denver Metro
• area.

Having exclusive exposure to Fightin Falcon fans
is an invaluable resource for any product or
service.
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The United States Air Force Academy

• USAFA is located at the base of Rampart Range on
  18,500 acres.
• There are 4,100 cadets on base each year. More
  than 33,000 cadets have graduated since 1959.
• The Academy is the youngest of the four service
  academies.
• Approximately one million visitors come to the
  Academy annually

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Air Force Academy Athletics Demographics
Blue Silver Club
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Air Force Academy Athletic Quick Facts

• 27 Current NCAA Varsity Sports
• Head Coach Fisher DeBerry has taken the Falcons
  to
• 12 Bowl games in his, thus far, 20 year career at
  AFA. Eight Bowl games since 1990.
• Commander-in-Chiefs Trophy
• Air Force 16 (Every year since 1997)
• Army 6
• Navy 5
• Venue Capacities
• Falcon Stadium 52,480
• Clune Arena 6,002
• Cadet Ice Arena 2,502

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Air Force Football Falcon Stadium
The pageantry at Falcon Stadium on game day is
among the finest in all of college football. The
pregame fly-bys and Wings of Blue parachute team
are among the favorites. Before every home game
the cadets squadrons march into Falcon Stadium as
part of the pregame festivities. Following the
march-on the cadets rush to the east grandstand
to take their seats for the game. After every
Falcon score, the cadets run to the field and do
one push-up for every point on the scoreboard.
At halftime, the Falconers take the field for a
special aerobatic demonstration by one of the
Air Forces 12 to 15 Falcons. Air Force has the
only performing mascot in the NCAA. Following
every game, win or lose, the Falcons join hands
in front of the band for the playing of the Alma
Mater. For service academy games, both teams
come together for each academys song.
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Falcon Stadium OpportunitiesOn Premise Signage

• 12 x 12 back-lit panels on main scoreboard at
  the South end
• 6 x 25 back-lit panels on main scoreboard at
  the South end
• 5 x 12 tri-vision signage on main scoreboard at
  South end of stadium
• 5 x 31 color animation matrix scoreboard
• 5 x 15 End Zone Field Banners
• North end tri-vision signage

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Falcon Stadium South Scoreboard
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Clune Arena OpportunitiesOn Premise Signage

• 3 x 16 rotating courtside signs
• Center-hung Scoreboard
• Basketball Standard Pads

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Cadet Ice Arena OpportunitiesOn Premise Signage

• 25 x 8 Dasherboard panels
• New center-hung scoreboard to be installed Spring
  2004

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Falcon Sports Network Radio

• Few things in sports are more exciting or elicit
  an immediate response
• better than the sound of a touchdown or 3-pointer
  on radio. Sports on the
• radio spans generations, families and friends.
  Sports the on radio is the
• ultimate companion, in the car, at a cook out or
  at the game. Radio is
• with you every step of the way. Sports on the
  radio are front of mind and
• reach a very interested and passionate listener,
  a listener that will hear and
• react to your advertising message.
• The perfect pre-qualified consumer.

Affiliates KVOR 740 AM - Colorado Springs,
CO KBZC THE BUZZ 1300 AM - Colorado Springs,
CO KKFN 950 AM - Denver, CO KMYL 1190 AM -
Phoenix, AZ KGNB 1420 AM - San Antonio, TX KRAE
1480 AM - Cheyenne, WY KQTZ 105.9 AM - Altus, OK
Wichita Falls, TX
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Promotional Opportunities
Field Goal contests Kick off for cash Mascot
Appearances Flatbed truck field goal Broadcast
Booth visits Scoring for kids - charity Logo on
schedule cards Exit sampling Logo on sports
posters Drive of the Game Pre game
receptions Hit of the game Behind scenes tour
of stadium Terrible towels sponsorship Scoreboar
d recognition during the games E-mail question
of the week On field visits during the
game Player of the Year contest Golf with
coaches/staff Junior reporter Sampling and
distribution opportunities Coaches report Player
of the week recognition Trivia contests Web
site inclusion Keys to the Game Out of town
scoreboards Game Recaps Half time
reports In-Store Ticket Giveaways Starting
line ups Team Charter Trip Giveaways