International Business Skills and Marketing

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International Business Skills and Marketing

• Alberto Quiroz
• May 26th, 2009

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International Business Skills and Marketing

• Best Practices to Share
• Clearly define your niche
• Identify your Unique Selling proposition
• Understand what your customers want
• Plan where you want to go
• Plan how you are going to get there
• Go and enjoy the ride

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International Business Skills and Marketing

• Clearly define your niche
• In the 1960s Isidore Sharp identified that they
  were going to operate medium size hotels and
  become the best in that niche.
• Today he runs the top rated hotel chain in the
  world his niche definition has not changed.

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International Business Skills and Marketing
Identify your Unique Selling proposition What
is it in the product or service you Provide that
makes you UNIQUE?
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International Business Skills and Marketing

• Understand what your customers want
• Harley Davidson understood that they were not
  selling motorcycles but Experience

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International Business Skills and Marketing

• Plan where you want to go

When the members of Kibbutz Naot Mordechai
founded the kibbutz shoe factory in 1942, no one
imagined that in sixty-five years time their
shoes would be worn all over the world.
Notice Worn not Sold!
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International Business Skills and Marketing

• Extremely Important to find affinity between your
  product and the export market.
• The world is too big, and although it offers
  multiple opportunities, there are places where
  success is more likely than others.

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International Business Skills and Marketing

• Plan how you are going to get there
• Market Research
• Talk to other exporters
• Talk and correspond to prospects
• Find a coach
• Hire attitudes not skills

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International Business Skills and Marketing

• Go and enjoy the ride
• Bring your Canadian Passport.
• Obtain assistance from an experienced travel
  agent.
• Dont forget to call on the local Canadian Trade
  Commissioner.

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International Business Skills and Marketing
I-Gard Corporation is today a Global Company
Customers
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International Business Skills and Marketing

• Clearly define your niche
• I-Gard is acknowledged as the leader in the field
  of ground fault protection and power-resistor
  based solutions.

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International Business Skills and Marketing

• Identify your Unique Selling proposition
• I Gard is the only company that offers a High
  Resistance Grounding System according to the
  specific needs of the customer in the shortest
  time possible.

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International Business Skills and Marketing

• Understand what your customers want

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International Business Skills and Marketing

• Plan where you want to go
• Although I-Gard sells all over the world we
  actively pursue opportunities in Latin America,
  Middle East and Asia.

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International Business Skills and Marketing

• Plan how you are going to get there
• Market Research
• Talk to other exporters
• Talk and correspond to prospects
• Find a coach
• Hire attitudes not skills

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International Business Skills and Marketing

• Thank you!