Prezentace aplikace PowerPoint

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Since 1992 Europe-wide community focused on
integration of sustainable land use, tourism and
farming. Since 2001 international independent
legal entity based on the membership principle.
ECEAT International
www.eceat.org
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Starting position of Czechia in 1989
Weaknesses BIG CHALLENGE

• no ONE entrepreneur, no small family farms
• no laws
• low skills, low pride, conservatism,
  socialistic thinking
• no examples from similar environment
• focus on Prague, 4 bil. USD / year (1996)
• no / low central government support

Strengths

• Prague
• 10 UNESCO Heritage Sites
• 6 UNESCO Biosphere Reserves (2002)

OWN UNIQUE EXPERIENCE on transition from
centrally planned economy to independent and
proud local communities linked to global markets.
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ECEAT CZ
presents
Countryside Holidays
From centrally planned economy to active
local communities.
From local communities to global markets.
Integrated tool
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starring
Sustainable Rural Development eco
social finance
SKILLS (Own Staff, Entrepreneurs)
NETWORKS (Sustainable Partnerships)
TRAVELLERS (Tourist Products)
CERTIFICATION
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Sustainable partnerships
1999 - SUCCESS 1 Joint venture with the Union
of Czech Rural Entrepreneurs CERTIFICATION OF
ACCOM.
2001 - SUCCESS 2 New local governments DEVELOPME
NT TOOL (unemployment, depopulation)
PRODUCTS ? PARTLY.
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SUCCESS 1 Certification of Accommodation
International ECEAT standards VISIT project
a) basic comfort criteria
b) additional ECEAT certification
Contribution to protection of environment
Contribution to protection of rural heritage
Lobbying and preparing for the national eco
certification of restaurants, pensions, hotels,
areas and tourist products.
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SUCCESS 2 Development tool
Regional centres for entrepreneurs, information
leaflets.
Literature for entrepreneurs.
Free motivation one-day seminars for
entrepreneurs.
Advisory for entrepreneurs first visit for free.
Advisory and development projects for local
governments, trainings for local teams.
Lobbying and preparing for the country-wide
retraining system (unemployment on the
countryside).
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½ SUCCESS Tourist Products
Heritage Trails

SUCCESS A part of the official Czech tourist
offer.
SUCCESS Travel guides and maps over 4000
reg. guests / year
Packages - only 1 Czech operator
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direct business accommodation - guest
fair business GUIDES and MAPS
Happy Guest
0 commission
Acco or own packs Table Price
res. FEE 21
Happy Guest
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Acco or own packs Table Price
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indirect business through operators
fair business PACKAGES
Happy Operator
Buy price
Sale price with as high as possible operators
margin
Happy Local Communities. But Operator?
Local Team Package Production Price
Sale price with lower operators margin
Share For Local Teams
Branding, education and destination management is
our coming priority.
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ECEAT CZ Tel. fax [phone] E-mail
info_at_eceat.cz www.eceat.cz ECEAT
International www.eceat.org