Creating success for CHPDHC in Brussels

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Creating success for CHP/DHC in Brussels!

• Marketing Seminar
• 2 March 2006

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The European story

• 64 million customers
• 550 TWh (2 EJ)
• 10 of total heat
• 16 of residential heat 18-19 billion
  turnover

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Why Brussels?

• 70-80 of all national laws and regulations
  originate from European Directives!
• European policies offer ... many risks and
  opportunities

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What the European Union wants

Security of supply Climate protection Environment
protection Competitiveness and growth
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What CHP/DHC can deliver
Primary energy savings Fuel flexibility CO2
reduction Minimal environmental impact Optimised
e-grid operation Innovation Growth Local
employment
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Misconceptions
Lack of profile Not a European issue Local
dimension Technical complexity Poor reputation
inefficient, old, expensive Difficult
classification (various fuels, various sizes,
different "qualities")
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Lobbying for CHP/DHC

• Eliminate prejudices
• Market the societal advantages
• Create transparency
• Increase credibility
• Raise political awareness
• Translate economic interests
• Create technical toolbox

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What CHP/DHC can get in turn

• Recognition of CHP/DHC as energy saving, clean,
  secure technologies in
• all relevant Directives
• and initiatives

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Examples

• VAT Directive
• Cogeneration Directive
• Energy Services Directive
• State Aid Guidelines
• Emissions Trading
• Energy Taxation
• Buildings Directive
• Research Money
• Awareness campaigns

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Who is "Brussels"?
732 Members of Parliament... 25 Commissioner,
Cabinets... 25 Judges... 25 Perm.
Representations... 9 Council configurations... Hun
dreds of working parties... Thousands of
officials... Thousands of stakeholders...
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Compass in the jungle
Decision-making process Nationalities Political
groups Majorities Individual interests Horizontal
thinking Problem solving approach
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Example I - two Commissioners

• Andris Piebalgs (Latvia)
• Small portfolio
• Small country
• Unknown as politician
• Open for dialogue and to all stakeholders,
  seeking alliances within COM, "ever-cautious",
  consensus building

• Loyola de Palacio (Spain)
• Big country
• Bigger portfolio
• Well known politician
• Controversial and strong policies, opposition
  within COM, hierarchical approach

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Example II - DG TREN vs. DG ENV

• Competition, prices, customer interests
• Security of supply / efficiency
• Decentralisation / integration
• Environment, Kyoto, emissions, waste

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Example III - Political groups
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Example III - national spread MEPs
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10 Golden rules
Be early Be consistent Adjust to political
priorities Respect process and timing Identify
key players Respect interests of partners Not
jump on every train Provide quality Avoid
contradictions Coordinate and multiply
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Your voice in Brussels

• Euroheat Power
• Av. De Tervuren 300
• B-1140 Brüssel
• Tel. [phone]
• www.euroheat.org
• www.ecoheatcool.org