Webcasting

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Webcasting

• Diana AlmendarezWeb Designer

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What is Webcasting?

• A webcast is basically a broadcast over the
  internet.
  
• Similar terms
• Internet Broadcasting
• Data Broadcasting
• Netcasting

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How It Began

• Who came up with the idea?
• Brian Raila
• Who coined the term?
• Mark Cuban, William Mutual, Howard Gordon, and
  Peggy Miles.
  

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How It Works

• Use software to encode the content.
• The content is sent to a special
• server.
• Server distributes the content over the
  internet.
  
• Now, anyone can watch.

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Webcast Diagram
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Examples of Webcasts

• BBC
• LAUNCHcast by Yahoo! Music
• Major League Baseball
• The Talent Farm
• Hulu
• Local schools, teams, and broadcasters produce
  their own webcasts.

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Advantages

• Webcasting is very convenient.
• Good quality for sound and video.
• It has an unlimited range of broadcasting.
• It is cheaper than subscribing to a
• satellite radio.

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The IWA

• IWA stands for the International Webcasting
  Association
  
• Non-profit organization
• What is the purpose of the IWA?

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Tragic Victory Records

• My product is a record label named Tragic
  Victory Records.
  
• How will webcasting be incorporated into my
  product?
  

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References

• Webcast. (2009, March 17). In Wikipedia, The Free
  Encyclopedia. Retrieved 1215, March 31, 2009,
  from http//en.wikipedia.org/w/index.php?titleWeb
  castoldid277901393
• http//webcasting.wikia.com/wiki/Main_Page
• http//www.webcasters.org/

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• Enter