Opportunities in WAP2.0

1
Opportunities in WAP2.0

• Brian Dally
• Director Product Management
• brian.dally_at_openwave.com
• 10 September 2003

2
Unit Volume Leader in Mobile Browsing
Openwave
51
40
Nokia
7
Teleca (AU)
N 108m Q103 data-capable units
3
Handset Leader in MMS
10
26
14
22
25
N 63 models WW in 2003
4
Problems and Opportunities
5
WAP2 XHTML MP WCSS WML 1.3
6
The WAP2 Wave
7
User Base For Color Mobile Markup
(m)
Japan
Asia Pacific
Americas
EMEA
Penetration
1
8
1
23
Sources Ovum, EMC, Openwave analysis
of subscribers with a browser capable
device Source Ovum Research (December 2002),
EMC, Openwave Analysis
8
Why Markup?
9
Mobile Markup Evolution
10
Developer Upgrades
11
Usability Upgrades
12
Usability Upgrades
WWW URL Builder
13
The MMS Opportunity
14
Full Handset Integration
15
Openwave Tools Assistance
16
Open Source Community
17
WAP2 XHTML MP WCSS WML 1.3
Broad distribution
Better user experience
Key tools information
18
developer.openwave.com