MEDIA PACK information for advertisers

1
dance gazette UK Ireland diary
MEDIA PACK information for advertisers
Contact Sarah Ball Marketing and Advertising
Officer Royal Academy of Dance 36 Battersea
Square London SW11 3RA UK tel [phone]
8044 fax [phone] email
sball_at_rad.org.uk www.rad.org.uk
2
dance gazette Magazine profile What is
it? dance gazette is an international arts
publication produced by the Royal Academy of
Dance, a global arts organisation promoting
knowledge, understanding and practice of dance.
Who is reading it? By advertising in dance
gazette, you will have the unique opportunity to
communicate directly with our 15,500 Members and
Friends internationally, and with a pass-on
readership of over 80,000 you will be directly
targeting dance teachers, students, parents and
children taking RAD dance classes, RAD examiners,
dance companies, dance schools, libraries and
information centres worldwide. As a specialist
target market, you will be reaching a wide and
varied international audience interested in all
aspects of dance and dance education, fitness,
health, nutrition and theatre performances.
When is it out? dance gazette is published
three times a year, in February, June and October
and is distributed through the doors of 7,000
Members in the UK Ireland and 8,500 Members
internationally. Why is it so popular? In
every issue of dance gazette, news, reviews,
debate, teaching advice and features keep readers
abreast of issues and developments in dance
education, the dance profession, and the wider
international arts scene. From academic,
scientific and historical articles to
human-interest interviews, practical teaching
articles, and pages aimed specifically at
children, dance gazette is the voice for the
international dance community.
2
3
Whats in the next issue? Coming up in issue
1, 2005, all the usual news and reviews as well
as details of forthcoming celebrations at the RAD
after 60 years of dance education and 50 years of
Benesh Movement Notation Features include
Donald Hutera writes about Billy Elliot - The
Musical and exciting news of the RADs Gala
Preview Performance Facilitating
self-development of children through ballet
education by Antoinette Deon Catherine Hale
writes on Soviet Ballet The legacy of
Bournonvilles technique in Ballet Reviews An
insight into teaching dance in Palestinian
refugee camps with Nicholas Rowe Book
reviews The Rough Guide to Choreography Dieter
Blums Pure Dance Carolyn Soutars The Real
Nureyev The best of the most recently published
childrens dance books New pages The New
RAD Dance Crossword Jonathan Still's new column
on dance and music continues
3
4
dance gazette Advertising Rates Sizes (exc
VAT)
Additional Costs Inside front cover
150 Outside back cover 150 Inside back
cover 125 Inserts Loose inserts 25 per
1000 Book now for 3 issues and receive a 5
discount Deadlines 2004 Issue Booking
Deadline Artwork De adline February 23 November
2004 30 November 2004
4
5
UK Ireland Diary Diary Profile The UK
Ireland diary is published three times a year, in
February, June and October and is distributed
with the dance gazette to the UK and Irish
members of the Royal Academy of Dance. As the
diary of the Academy events and courses its
readership is predominantly dance teachers,
students and examiners. Distribution UK
Ireland 5000 Advertising Rates Sizes (exc VAT)
Additional Costs Inside front cover
100 Outside back cover 100 Inside back
cover 75 Book now for 3 issues and receive a
5 discount Deadlines 2004 Issue Booking
Deadline Artwork De adline February 23 November
2004 30 November 2004
5
6
dance gazette diary ADVERTISEMENT BOOKING FORM
CONTRACT To advertise in dance gazette or the
UK diary please complete this form and return it
to Sarah Ball, Marketing Advertising Officer
36 Battersea Square, London SW11 3RA, UK t 44
(0)20 7326 8044 f 44 (0)20 7924 2311 e
sball_at_rad.org.uk Name Organisation Job
Title Address Postcode Tel Fax Email Please
tick here if you are a charity and wish to apply
for zero-rating. The attached form must be
completed for your application to be approved,
and sent to the above address with evidence of
your charity status. Please tick here if you are
VAT registered, resident in the EU and wish to
apply for EU Registered VAT Trader exemption.
Printed evidence of your VAT registration number
must be supplied for your application to be
approved. If an advertising agency is to be
invoiced for this advertisement please also
include Contact name Agency name Agency
Address Postcode Tel Fax Email I wish to
advertise in Publication dance gazette UK
Ireland diary Issue February June October Speci
al Position Inside front Outside back Inside
back Double Page Full Page 1/2
Page horizontal 1/2 Page vertical 1/4
Page Mono Colour I enclose payment / Please
invoice me for I agree to abide by the terms
and conditions stated on page 7. Signature Date
6
7

• Terms Conditions
• Formats for artwork
• If possible please supply artwork on CD as a
  QuarkXpress document, with all fonts and
  high-resolution images included. Artwork can also
  be supplied on CD or by email as high-resolution
  (300dpi) EPS, TIF or PDF. A hard copy MUST be
  sent for proofing.
• A minimum charge of 30 VAT will be made for
  alterations and typesetting.
• The Academy reserves the right to amend or reject
  advertisements, where the advertisement does not
  comply with our artwork guidelines.
• Please send your advertisement and proof to the
  address on the booking form.
• Rates and Refunds
• Refunds will be based on full payment for
  advertisements already taken less a 5
  administrative charge.
• Advertisements cancelled after the booking
  deadline will be subject to a 50 administrative
  charge.
• Charges will still apply for premium positions if
  an advertisement is cancelled after the booking
  deadline.
• Advertisers placing advertisements through
  agencies will be considered responsible for the
  payment of any invoice outstanding if the agency
  does not pay. A 10 agency commission is
  available.
• Standard rates are exclusive of VAT.
• The Academy reserves the right to review
  advertising rates.
• Payment

7