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NATURE ASSET FOR RURAL DEVELOPMENT Tamás
Marghescu Regional Director for Europe The World
Conservation Union Eger, September 27th 2007
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A third year of good growth for European
tourism Brussels. 12 June 2007. Although
Europe's growth in international tourist arrivals
of just under 4 in 2006 was below the world
average and well below that of the regional
leaders, Africa and Asia Pacific (8) the
increase represented some 17 million additional
arrivals in Europe, or 47 of the total global
increase estimated for 2006.(press release of
European Travel Commission)
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Sustainable Development
Social
Economic
Environmental
T.M.
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NATURE taken off the Shelf
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Sustainable Development
Economic
Environmental
Social
T.M.
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Sustainable Development
Economic
Cultural
Social
Economic
Cultural
Social
Natural Resources / Environment
T.M.
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NATURE MUST HAVE A PRICE!
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Impacts and Challenges
The economic value of biodiversity is
unrecognised and must be accounted for e.g. in a
Stern-like report for biodiversity
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It might be cheap, but its going to cost the
earth. The cut-price airline ticket is fuelling a
boom that will make countering global warming
impossible.
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SOME RECOMMENDATIONS PICKED-UP .take the
train to European destinations and consider home
country based eco-holidays If you do fly, opt
for a responsible holiday that respects, benefits
and helps to conserve local communities, customs
and environments Offset the carbon emissions of
your flight. 
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CLIMATE CHANGE HIGHER FLIGHT COSTS HIGHER
FLIGHT COSTS HOLIDAYS CLOSER BY CLIMATE
CHANGE CHANCE FOR RURAL TOURISM
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ENVIRONMENTAL FOOTPRINT FROM RURAL TOURISM
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IMAGE OF RURAL TOURISM
O CARBON FOOTPRINT GOOD FOR NATURE
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RURAL TOURISM
ASSET MANAGEMENT INVESTING IN NATURE
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Biodiversity
Life on Earth

• Species,
• Genes and
• Ecosystems

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JOIN We need to act now