The Salvation Army

1
The Salvation Army
Online Red Kettle
2
Tradition of Giving

• In 1891, a Salvation Army Captain had
  resolved to provide a free Christmas dinner to
  the poor. Utilizing the idea that he had seen in
  England of a Simpsons pot where passersby
  would toss in charitable donations the concept of
  the Red Kettle was born. This idea spread from
  the West coast to the Boston area. Now, Red
  Kettle donations are not only used to help those
  in need during the holidays but throughout the
  year.

3
Online Red Kettle
As a business you too can join our fundraising
efforts

• As a supplement to a traditional Kettle, the
  Online Red Kettle is available for your business
  this year.
• As you set up your Business Kettle page you will
  have the opportunity to insert your own image and
  message explaining why your business has chosen
  to support The Salvation Army.
• You can provide further visibility to the public
  at large by posting your Online Red Kettle link
  directly on your business website.
• All donations are securely made directly to The
  Salvation Army and donations are easily seen in
  real time on your Business Kettle page.
• Our system is designed to automatically provide a
  thank you and gift acknowledgement to the donor
  within minutes of their transaction. It also
  acknowledges how appreciative we are of your
  business.

4
Sample Business Kettle - 2005
5
Online Red Kettle for Businesses - Why?

• Your business hosted a traditional Red Kettle in
  the past, and now wishes to host an Online Red
  Kettle on your website.
• New opportunity for your business to showcase
  your philanthropy to your e-commerce customers.
• Opportunity for businesses without a physical
  retail base to host a Kettle and rally their
  employees, vendors and patrons to support the
  cause this season.
• Your business has specific policies that relate
  to onsite solicitation and you wish to host an
  Online Red Kettle.
• Your customers and consumers are primarily web
  based.

6
How to Create a Business Kettle

• Enter your business name and establish yourself
  as the main contact person.
• Establish a Kettle Goal.
• Customize your Business Kettle page by changing
  our default image and/or adding your own message
  as to why you are supporting The Salvation Army.
  
• Your confirmation email will contain a link to
  your Business Kettle page which you can then
  include on your internet/intranet site.
• Send emails to your employees, vendors and/or
  patrons asking them to fill your Business
  Kettle.
• You may also contact your local Salvation
  Army personnel for assistance in creating your
  online Business Kettle.

7
Example of Business Kettle - 2005
8
The Salvation Army Commitment
What happens to my Kettle Contributions

• Kettle contributions will assist The Salvation
  Army in your community in providing meaningful
  assistance to many needy families, children and
  shut-ins, at Christmastime and year round. The
  Red Kettle is a tradition that The Salvation Army
  has preserved for 126 years. Your donation helps
  make that possible.
• All contributions are routed directly through The
  Salvation Armys secure donation system. Our new
  online Red Kettle system will handle all thank
  you and gift acknowledgements electronically by
  sending notifications to each donor.
• Kettle donations will be routed to The Salvation
  Armys servicing unit based on the donors
  choice.
• In your community and around the world, at
  Christmas and every day of the year, The
  Salvation Army pledges to Do The Most Good with
  your contributions.

9

• Thank You Have a BlessedHoliday Season
• The Salvation Army