Geefpapier

1
Geefpapier

• Prepared by Christophe Vergult, Managing
  Partner, InSites Consulting
• Wouter Debuysscher, Consultant, InSites
  Consulting
• For Bram Ellens, Bart Van Aalst Willem van
  Wijngaarden
• December 19th, 2008

2
Methodology

• From this year on, presents can be wrapped up in
  2 ways in ordinary wrapping paper or in
  Geefpapier. The latter one means giving twice
  give a gift, but at the same time you donate to
  charity.
• The purpose of this survey is determining
  whether or not the Dutch population is open to
  such an idea.
• Quantitave study
• Email invitation with a link to the the online
  questionnaire
• Population and sampling
• Population representative to the Dutch
  population 18-64
• Sample frame InSites panel (cfr. InSites
  Consulting presentation)
• Quota age gender
• Sample size N 404

3
Conclusions
Geefpapier is seen as a nice initiative. 37
thinks it is nicer to wrap their presents in
Geefpapier than wrapping it in ordinary paper. It
is considered as the second nicest way to donate
to charity. This results in a high consideration.
Both the rolls and letting your gift wrapped in
Geefpapier in the store are considered by almost
half of the sample. An extra benefit of
Geefpapier is that it means extra money for
charity. Best occasions to use Geefpapier are
birthdays, without a reason or Christmas. Most
appropriate shops are giftshops, book stores and
Bijenkorf. Stores offering Geefpapier are more
attractive than the ones that dont offer it,
although the impact is relatively limited.
Therefore it is not a determinating factor for a
lot of people in their choice for a
store. Respondents like Geefpapier because it
means giving twice. Once a gift to a friend or
relative and once to charity!
4
Is Geefpapier more fun to give?
Q Do you think it is nicer to wrap a gift in
Geefpapier than to wrap it in ordinary wrapping
paper?
N 404 / F None
5
Do you consider Geefpapier?
Q Would you consider wrapping a gift in
Geefpapier? Q Would you consider buying a roll
of Geefpapier to wrap your gifts?
Wrap it yourself
Let it wrap
48
46
N 404 / F None
6
Geefpapier more money for charity?
Q Would the euro you spend on Geefpapier be an
extra euro for charity?
Geefpapier means extra money for charity!
N 237 / F Only if probably or certainly
consider Geefpapier
7
Geefpapier occasions
Q For which occasions would you wrap your gifts
in Geefpapier?
Birthdays are seen as the best occasion to use
Geefpapier. But also many other occasions are
appropriate to give Geefpapier.
N 237 / F Only if probably or certainly
consider Geefpapier
8
Which stores are appropriate?
Q Which stores would be appropriate to offer
Geefpapier?
Giftshops and bookstores are the number 1 selling
channels. But also Bijenkorf, perfumeries and
music stores can offer Geefpapier.
N 404 / F None
9
Is Geefpapier attractive for stores?
Q To what extent to you think a store that
offers Geefpapier is more attractive than a store
that doesnt offer Geefpapier?
For almost 1 out 3 respondents, stores offering
Geefpapier are more attractive than stores that
havent this offer.
N 404 / F None
10
Is Geefpapier a determinator?
Q Could Geefpapier be a determinating factor in
your choice for a specific store?
Geefpapier isnt a determinating factor in the
choice for a store, it something extra.
N 404 / F None
11
What is the most fun?
Q Could you indicate which of the possibilities
listed below is the most fun?
Geefpapier is the second most fun way to give to
charity ending after the collecting-box, but
before loteries and other charity causes.
N 404 / F None
12
What is nice about Geefpapier?
Q What do you like about Geefpapier?
The best about Geefpapier is that you give twice,
a gift but at the same time also to charity.
N 404 / F None
13
Messages to Geefpapier
Q Do you want to share something with Geefpapier?

• Idea
• Very good idea
• It is a success
• Nice initiative

1

• Design
• Offer different lay-out formats
• Geefpapier without the logo
• Produce it in an environmental friendly way
• More colours

2
N 404 / F None
14
Some key facts
Our offices in Ghent, Belgium
Key characteristics

• 10 years of experience in marketing research
• Focus on online quantitative as well as
  qualitative methods
• Spin-off of business school
• Fully independent, assuring high integrity
  flexibility
• 70 employees with retention rate of 95
• Organic average yearly growth 2003-2007 of 50
• Turnover of 9 million euro in 2007
• 80 of projects get satisfaction rate of at least
  8/10 (N233)
• Provided our services on all continents in 30
  countries
• 70 revenues outside of Belgium
• Proprietary research panel 2 million members in
  25 countries
• Worldwide coverage via partners

Size growth
Some client references
International scope
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Our focus

• Consulting attitude
• Solution and recommendation orientation
• Highly qualified marketing (research)
  professionals
• 15 consultants with 10 year relevant
  experience
• Specific knowledge centres that provide insights
  to different business units (youth, health,
  digital, and B2B marketing)
• Customer focus
• Global reach
• No black box philosophy
• No product sheets
• Close collaborative relationships, sometimes
  leading to joint RD studies

• Innovation driven
• Own RD department of 5 people
• Strong academic links across the globe
• Innovative state-of-the-art online research
  solutions
• Strong involvement in ESOMAR network
• Quality orientation
• Own quality, competence and process management
  team
• 10 year experience
• State-of-the-art software hardware tools
• Own proprietary research panel of 2 million
  members across 25 countries
• Individual project satisfaction assessment

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Areas of expertise
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Online Research Panel

• Fully proprietary
• Extended profiling information available
• Recruitment management
• Recruitment on 5.000 internet sites across the
  world via double opt-in subscription (annual
  intake of /- 750.000 panel members)
• Only indirect incentives in order to limit the
  risk on bounty hunters (charity fund donations
  such as UNICEF and Make-a-Wish participation in
  sweepstake)
• Rigorous quality management plan that includes
  periodic re-profiling and data updates,
  relationship management, monitoring of response
  rates, and panel cleaning / refreshing

More than 2 million panel members in 25
countries
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RD

• RD objectives
• Stimulate innovation in research
• Introducing new research and analysis methods
• Developing new and enhancing existing products
• Build and spread knowledge
• Training of researchers
• Internal knowledge around specific knowledge
  domains
• Customer events, workshops, presentations
• Journal publications
• Promote market research for better marketing
  decision making
• Recent RD output
• InSites Consulting white paper series
• http//www.insites.be/emc.asp?pageId347
• Conference presentations
• ESOMAR Panel conference 2006 2007, WM3 2007,
  General conference 2007
• Nominated for Best Paper Award
• ESOMAR panel conference study 2007
• ESOMAR general conference 2007

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Contact details

• InSites Consulting
• Evergemsesteenweg 195
• B-9032 Gent
• Belgium
• Tel. [phone]
• Fax. [phone]
• info_at_insites.eu
• www.insites.eu

• Christophe Vergult
• Director Customer Experience
• Christophe.vergult_at_insites.eu
• Tel. [phone]
• Mobile [phone]

• Wouter Debuysscher
• Consultant
• Wouter.debuysscher_at_insites.eu
• Tel. [phone]
• Mobile [phone]