Elevating Sleep To A New Level

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LoftMasters

• Elevating Sleep To A New Level
• Analysis of Campus Rhetoric
• Michael Stieg
• Chris Bonanne

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Advertising Medium

• Brochure handout
• Campus presence
• Yellow shirts
• Chalk ads on ground
• Trucks with ads
• Target audience and assumptions

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Front Cover

• Picture stands out first and sets the tone of the
  brochure
• Title LoftMasters large yellow font, black
  border
• Quote praising the company
• Website and the slogan

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Inside Cover

• Pictures of various lofts
• Titles of lofts which provide descriptions
• Unique company characteristics

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Back Cover

• Title bar with slogan and phone number
• Price list of products (best value)
• Titles referring to the Quality, Safety (note
  picture) and Reliability

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Back Side

• Pre-Order form for convenience
• Contact information

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Texts Effectiveness

• Use of yellow stands out
• Convenience of pre-order form
• Brochure vs. flyer
• Use of color pictures
• Overall layout